video messages taken and shared with friends on Snapchat in real-time. Snaps can be viewed for up to 10 seconds, depending on the amount of time the user chooses. Stories string Snaps together to create a narrative that lasts for 24 hours. To create a Story, users choose to add their Snaps to their Story. Quizzes are a great way to engage social media audiences. We created a quiz called “What Kind of Thorobred are You?” for Facebook just before Thanksgiving and have received positive feedback from the campus community.

Facebook

Following are the top-five posts that reached the most people (Facebook definition of Post Reach: The total number of people your Page post was served to):

1. Take a second RIGHT NOW to VOTE for Kentucky State's Mighty Marching Thorobreds in the 2015 Honda Battle of the Bands! Eight bands are chosen to perform at the Honda Battle of the Bands Invitational Showcase. VOTE NOW! No, really, right now! Note: Included a Link Reached 16,056, 10/15/14
2. KSU Concert Choir and Chamber Ensemble Note: Video from the Holiday Concert Reached 12,168, 12/2/14
3. The Whitney Young Lecture Series starts today, at 3 p.m. in Carver Hall, room 115. Dr. Tierra Freeman and Dr. Mara Merlino will present "Interdisciplinary Research in the Forensic Sciences: Psychology, Vision Science, and Forensic Document Examination." Join us! Note: This is the second post about the event Reached 9,264, 10/15/14
4. KSU was featured on NBC Nightly News tonight. Watch the report here. Note: Included a Link Reached 8,580, 10/14/14

Page Likes Comparison: Oct. 1, 2014 1,926 Dec. 31, 2014 2,274

Twitter

Tweets earned 74.3K impressions over the 91-day period from Oct. 1, 2014 – Dec. 30, 2014. (Impressions: Number of times users saw the tweet on Twitter. Definition from Twitter.)

Instagram - 32 Instagram posts

YouTube - 7 YouTube videos

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