KENTUCKY STATE UNIVERSITY Regular Meeting of the Board of Regents External Relations and Development Committee January 22, 2015 5:00 to 6:00 pm Board Room – Academic Services Building Frankfort, Kentucky
EXECUTIVE SUMMARY REPORT
During the period of July 1, 2014, through December 31, 2014, Kentucky State University received contributions in the amount of $204,858 from 420 contributors – alumni, employees, University friends, corporations, foundations and organizations. The total amount received to date for the Uniting Generations . . . Securing Futures – A Capital Campaign for Kentucky State University is $6,033,277.
The Office of Alumni Relations introduced the Alumni Survival Kit (ASK). The effort is intended to increase engagement by KSU alumni.
Alumni Chapter Survival Kits will consist of various content according to chapter need, including admission information, the national and regional alumni constitutions, financial and tax exempt information, recognition items, etc.
Through the second quarter of fiscal year 2015, the majority of the media coverage of Kentucky State University in newspaper and television stories was positive, generating publicity and goodwill for the university. As a result, the favorable reporting will increase Kentucky State University's opportunity for recruitment, fundraising and branding. The increase in favorable reporting efforts are being capitalized primarily through the Give 9 initiative. A live link has been attached to all KSU employee email addresses that carry the Give 9 message of paying it forward. This Give 9 message is shared in all internal and external communications to increase donor contributions. The positive publicity is being utilized to assemble meetings in the Louisville and Lexington communities to garner further support for the University. KSU was covered in 408 newspaper articles in Kentucky. The advertising equivalency dollar amount (or cost saving) for newspaper coverage of KSU was $5,820,896. The University also was covered in 203 television news stories reaching a Nielsen audience of 4,749,200 for a total ad equivalency of $67,771 or total publicity value of $203,628. There were 64 messages posted on KSU's electronic message board, more than 566,000 hits on KSU's website and 52 press releases sent to the media.