Regent Charles Whitehead, Chairperson, called the External Relations and Development Committee meeting of the Kentucky State University Board of Regents to order at 8:30 a.m. on October 24, 2014. Regent Whitehead asked the secretary to call roll:
Travis Haskins LaVaughn Henry
Present Not Present Charles Whitehead Elgie McFayden
Charles Whitehead Present Elgie McFayden Present
A quorum was declared.
Mr. Max Maxwell was introduced as the Interim Vice President of External Relations and Development.
Ms. Felicia Lewis, Assistant Vice President for Communications and Publications presented the communications report.
Discussion:
Regent Whitehead commented on the increase in positive media coverage over the last few months for KSU thanks to President Burse. He also stressed kudos for the use of ‘You Tube’ as a communication tool to market Kentucky State University. Regent Haskins inquired about the use of students as a part of our communication strategy. Mr. Maxwell indicated he had met with Mr. David Shabazz and discussed television, radio and print opportunities for student interns.
Mr. Bill Wilson, Associate Vice President for Development and Major Gifts, presented the Contributions Report.
Discussion:
The Give 9 campaign was inspired by the Founder's Day message presented by Ms. JoAnn James. Her remarks encouraged individuals to give back to KSU which is responsible for their success today.
Regent Whitehead inquired about the percentage of alumni who give. The University has valid addresses on 7,652 alumni. Two hundred ninety-three (293) of those are active contributors, which equals a 3.82% participation rate by KSU alumni. Regent Whitehead also inquired about the Cheaney Legacy Brick Project, asking when inexpensive bricks would be available for