NEWSPAPER COVERAGE IN KENTUCKY
• Number of Stories - 635 Ad Equivalency - $7,385,184.05
ELEVISION COVERAGE IN KENTUCKY
Number of Stories - 275
Ad Equivalency - $86,017
Nielsen Audience – 6,348,002
Run Time - 5 hours, 17 minutes
Publicity Value - $257,626
Positive stories include those reports that highlight programs, events, activities and individuals in the KSU community.
Negative stories include reports that are inherently negative, like a violation of the University's Zero Tolerance policy. Others may point to actions that may not be negative – for example, actions taken to dis-enroll students for non-payment – but may be framed by the media in a negative way.
Neutral stories are those reports where KSU is not the focus, but is mentioned in the story.
OUTDOOR AND AIRPORT DISPLAYS
Billboards – Frankfort (2)
Airport Displays — Louisville International Airport Blue Grass Airport (Lexington)