based on where they may be in the process.

• Develop a student-centered atmosphere with exemplary customer service.
• Develop and enhance a transfer program for KSU.
• Capture data on transfer students to evaluate processes, procedures, and policies to improve services.
• Personalize communication and marketing campaigns to target prospective students.
• Optimize enrollment through continuous improvement and integration of campus services, resources, best practices, policies, and procedures to attract, retain, and graduate more transfer students.
• Facilitate ease of enrollment for transfer students.

In addition to increased enrollment, a consistent tuition setting strategy is required to stabilize revenues. Published tuition prices are projected to increase 4% per year between the fall semesters 2017 and 2020. Additional operating funding from the state will lower the required tuition increases. Operating reductions in state funding will necessitate higher tuition increases or further expenditure reductions that could threaten the long term financial stability of the University.

As tuition revenues increase, institutional aid funding will increase proportionally, as is typical for universities. Projected institutional aid expenditures are approximately 30% of gross tuition and fee revenues. Four years of revenue projections are outlined below.

(Dollars in thousands)

*This revenue projection assumes an additional 300,000 in state funding beginning in FY 2018-19 for additional land grant match.