The major area of opportunity for Brand Identity is to leverage media/creative services, knowing the best strategy is a coordinated, collaborative communications digital approach to continuously promote the great happenings at Kentucky State while impacting the University's enrollment goals and brand recognition
Digital marketing
Media and public relations
Social media advertisements
Telework may have created new operating environment opportunities
Talent recruitment
PROBLEMS SOLVED
No policy on telework or procedures for managing employees' telework outcomes
oBrand Identity and University Relations
worked with Human Resources to
guide the creation of a telecommuting
policy and agreement. Brand Identity
also established the form and process
for reporting telework
Students have dire financial needs due to the impact of COVID-19 pandemic.
oEstablished the COVID-19 Student Emergency Fund and committee to assist students with urgent temporary financial needs
Campus access
oRestricted campus access working with EVP Allen to reduce the number of interactions on campus, slow the rate of transmission, and protect and care for the well-being of our campus community
No avenue for students to communicate COVID-19 concerns or questions
oCreated COVID19@KYSU.EDU as a one-stop communication channel for students to engage with Kentucky State
Students had questions and needed reliable information
oPresident Brown organized and managed in collaboration with the Student Government Association President a virtual Town Hall meeting