The major area of opportunity for Brand Identity is to leverage media/creative services, knowing the best strategy is a coordinated, collaborative communications digital approach to continuously promote the great happenings at Kentucky State while impacting the University's enrollment goals and brand recognition

Digital marketing

Media and public relations

Social media advertisements

Telework may have created new operating environment opportunities

Talent recruitment

No policy on telework or procedures for managing employees' telework outcomes

Brand Identity and University Relations worked with Human Resources to guide the creation of a telecommuting policy and agreement. Brand Identity also established the form and process for reporting telework

Students have dire financial needs due to the impact of COVID-19 pandemic.

Established the COVID-19 Student Emergency Fund and committee to assist students with urgent temporary financial needs

Campus access

Restricted campus access working with EVP Allen to reduce the number of interactions on campus, slow the rate of transmission, and protect and care for the well-being of our campus community

No avenue for students to communicate COVID-19 concerns or questions

Created COVID19@KYSU.EDU as a one-stop communication channel for students to engage with Kentucky State

Students had questions and needed reliable information

President Brown organized and managed in collaboration with the Student Government Association President a virtual Town Hall meeting