BRANDING THE THOROBRED VIRTUAL REALITY
DELIVERABLES
- Provided accurate and reliable information through website and other official communication channels
- Disseminated safety precautions and communicated the efforts of Kentucky State University in advance of the global acceptance of the COVID-19 pandemic
- Created numerous, memorable materials that communicate the University's mission, values and reflect its identity and continuous advancement of the institution's reputation
- Established the COVID-19 website and frequently update information to keep the campus community informed
- Launched the COVID-19 emergency fund
- Designed COVID-19 publication
- Created eight COVID-19 posters
- Updated 20 webpages
- Designed 16 banners
- Managed and designed 113 print collaterals
- Completed 51 copywriting/editing requests
- Utilized Photoshop to enhance seven (7) photo projects
- Wrote 21 stories
- Distributed 41 email communications
- Wrote, produced and edited seven (7) videos
- Added new commercial via YouTube
- Posted 77 photos/videos to Instagram
- Engaged with audiences via Facebook and posted 35 updates
• Managed two (2) photo shoots
- Created 47 new tweets and engaged with publics via Twitter
• Designed three (3) new t-shirts
- Managed two (2) photo shoots
- Designed three (3) new t-shirts
- Originated five (5) Zoom backgrounds to keep employees and student connected to Kentucky State
- Ordered 3000 bottles of hand sanitizer
- Designed, ordered and mailing more than 1800 Thorobred Strong wristbands and letters to campus community
CHALLENGES
The Kentucky State University Emergency Response Team was on official spring break when the pandemic was accepted worldwide. With team members scattered across the nation, many in different time zones and away from vital resources, aligning efforts and disrupting essential staff on spring break was difficult and uncomfortable.
- No COVID-19 Policy/procedures
- oTelework guidelines
- Limited resources
- oSlow internet connectivity
- oHot spots
- oComputer access
- oVideo equipment
- People
- oDisruption of spring break
- oEssential services
- oEssential staff
- oManaging work deliverables
- oEstablishing telework efficiencies
- Campus access