BRANDING THE THOROBRED VIRTUAL REALITY
Provided accurate and reliable information through website and other official communication channels
Disseminated safety precautions and communicated the efforts of Kentucky State University in advance of the global acceptance of the COVID-19 pandemic
Created numerous, memorable materials that communicate the University's mission, values and reflect its identity and continuous advancement of the institution's reputation
Established the COVID-19 website and frequently update information to keep the campus community informed
Launched the COVID-19 emergency fund
Designed COVID-19 publication
Created eight COVID-19 posters
Updated 20 webpages
Designed 16 banners
Managed and designed 113 print collaterals
Completed 51 copywriting/editing requests
Utilized Photoshop to enhance seven (7) photo projects
Wrote 21 stories
Distributed 41 email communications
Wrote, produced and edited seven (7) videos
Added new commercial via YouTube
Posted 77 photos/videos to Instagram
Engaged with audiences via Facebook and posted 35 updates
• Managed two (2) photo shoots
Created 47 new tweets and engaged with publics via Twitter
• Designed three (3) new t-shirts
Managed two (2) photo shoots
Designed three (3) new t-shirts
Originated five (5) Zoom backgrounds to keep employees and student connected to Kentucky State
Ordered 3000 bottles of hand sanitizer
Designed, ordered and mailing more than 1800 Thorobred Strong wristbands and letters to campus community
The Kentucky State University Emergency Response Team was on official spring break when the pandemic was accepted worldwide. With team members scattered across the nation, many in different time zones and away from vital resources, aligning efforts and disrupting essential staff on spring break was difficult and uncomfortable.
No COVID-19 Policy/procedures
Telework guidelines
Limited resources
Slow internet connectivity
Hot spots
Computer access
Video equipment
People
Disruption of spring break
Essential services
Essential staff
Managing work deliverables
Establishing telework efficiencies
Campus access