KENTUCKY STATE UNIVERSITY BOARD OF REGENTS

BACKGROUND: Ms. Clara Ross Stamps serves as the Senior Vice President for Brand Identity and University Relations at Kentucky State University. SVP Stamps oversees and coordinates the university's brand efforts, as well as manage marketing strategies and campaigns that yield a quantifiable and significant return on marketing investments. The Division of Brand Identity and University Relations protects the brand and reputation of Kentucky State University through effective and strategic communications. The Division works to advance the goals of the institution, enhance awareness, and to develop and strengthen collaborative support and partnerships.

SUMMARY OF PROGRAMS/ACTIVITIES: Senior Vice President Stamps will serve as the liaison between the Board of Regents and the AGB Presidential Evaluation Process Consultant to provide an open and ongoing flow of information requested from each party to aid in the completion of the presidential evaluation process.

ALIGNMENT WITH STRATEGIC GOALS:

Goal 3: Increase the University's Financial Strength and Operational Efficiency.

Goal 5: Obtain Maximum Institutional Effectiveness through the Implementation of a Continuous Quality Improvement Process framed within the seven Baldrige Performance Excellence in Education criteria.

PROGRAM IMPLICATIONS: N/A

FISCAL IMPLICATIONS: N/A

RECOMMENDATION: The Kentucky State University Board of Regents approve a staff liaison.

ATTACHMENTS: NO