| DATE: | June 7, 2018 |
|---|---|
| SUBJECT: | Media and Brand Identity Report |
| FROM: | The Division of Brand Identity and University Relations |
| ACTION ITEM: | No |
BACKGROUND: The Quarterly Media and Brand Identity Report reveals insights into the brand reputation and position of Kentucky State University in the news and among its publics.
SUMMARY OF PROGRAMS/ACTIVITIES: Brand Identity creates content and support University programs and activities to promote, increase, advance and monitor the brand reputation of Kentucky State University while strengthening broad public and internal support of the institution.
ALIGNMENT WITH STRATEGIC GOALS: 4.a Develop a plan to continue to increase brand awareness and the image of the KSU brand.
COMMITTEE/PROGRAM ACTION: None required.
PROGRAM IMPLICATIONS: By establishing and monitoring strategic communications targeted to specific constituency groups, we will be able to advance and increase the brand position and reputation of Kentucky State University.
FISCAL IMPLICATIONS: The total quarterly value of Kentucky State University’s free media and brand efforts, $927,943.
ATTACHMENTS: Report attached.
RECOMMENDATION: Informational only.