Kentucky State University is committed to the long term stability of the institution via fiscal prudence and expansion of auxiliary based revenues. There is a noteworthy data trend that began in the Fall of 2018 and repeats in 2019. The data show that of the students applying to the institution, fewer students were admitted, yet more students enrolled. In parallel, although the enrollment line is flat, the campus collected more tuition revenue from enrolled students. The recent employment of a four-year tuition guarantee coupled with the decision to forego an approved 4% annual tuition increase has generated a tuition sweet-spot in the marketplace. Students pay what the institution charges.