ERSONAL SERVICE CONTRA

KENTUCKY STATE UNIVERSITY

AND

MAGELLAN LEARNING SOLUTIONS, LLC

PSC 24-XX

This Personal Service Contract (PSC) is entered into by and between Kentucky State University (the “University”) and Magellan Learning Solutions, LLC, a Virginia limited liability company (the “Contractor”) to establish a Contract for online program management services to be utilized to support the University. The initial Term (defined below) of this PSC is effective July 1, 2023, through June 30, 2024.

Kentucky State University and the Contractor agree to the following:

I. Scope of Contract

Contractor

The Contractor shall assist the University in all aspects of developing and operating fully online academic programs. More specifically, the Contractor shall:

  • Provide robust, technically sound analysis of prospective student markets for newly proposed online programs, as well as existing programs that the University is seeking to expand.
  • Document contacts with students through the University's customer relationship management (CRM) system, qualify student prospects, and counsel students in completing admission applications.

o Analysis shall be completed and results communicated to University beginning in Month 1 of the contract.

o 110,000 student names shall be identified as potential leads in line with this research.

o Conduct an overall assessment of University's programs, systems, and market potential.

  • Create messaging and branding aligned with the strategic marketing plan of the University and program-specific attributes in order to generate quality leads.

o Create and deploy inquiry generation campaign materials including email, postcards, and letters, a microsite with tracking features, and outreach to non-responders (months 7-12)

o Create an application generation campaign including emails, letters, postcards, call scripts, and digital ads (months 7-12)

o Create a new student application and admission process for online programs (months 4-6)

o Create and train Enrollment Support Services staff (months 1-12)

o Implement Degree Works (TBA)

  • Create a Call Center to shepherd students through the enrollment and matriculation process, plus provide gateway access to key student services. Call Center will serve