STRATEGIC GOAL #2: Foster a Culture of Campus Engagement
At Kentucky State University, we will foster a culture of outreach and engagement through innovative teaching and scholarship, as well as valuing engagement with our communities.
We will demonstrate our commitment to a culture of campus engagement by actively seeking out strategic opportunities that promote diversity, inclusion, and equity to the campus and Frankfort communities.
Engagement in our campus community allows us to grow our appreciation for the unique tradition, history and culture of Kentucky State University among our stakeholders. Our commitment to enhancing our efforts of engagement will increase cultural competencies and visibility of KSU in the Frankfort area and service counties.
Increase Awareness (2.1)
| STRATEGIES | METRICS | ACCOUNTABILITY
(responsible party) |
|---|
| Partner with community stakeholders to increase visibility of Kentucky State University in the Frankfort area and service counties. (2.1.1) | Increase the number of the community relationships and diversify activities/initiatives by 10% each year. | Community Partnership Advisory Board, Office of Brand Identity and University Relations, Office of Advancement |
| Enhance the perception of the University by communicating a clear and authentic brand narrative for the University through a strategic mix of paid advertising, earned news coverage, owned channels and social networking. (2.1.2) | Based on media use metrics, chart name recognition and brand awareness to increase funding for outlets that track as having favorable perceptions of Kentucky State by 15% per year. | Office of Brand Identity and University Relations, Office of Advancement Office of Finance and Administration |
| Increase the knowledge of University accomplishments by communicating Kentucky State's impact through a strategic mix of paid advertising, earned news coverage, owned channels and social networking. (2.1.3) | Increase news coverage of key brand drivers (e.g. faculty research and expertise, student accomplishments, and institutional impact on the state/nation/world) and track improvements in channel-specific metrics to expand media footprint annually. | Office of Brand Identity and University Relations |
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