[ { "page": 1, "items": [ { "page": 1, "type": "TEXT", "location": { "l": 231.36, "t": 664.08, "r": 375.12, "b": 651.6 }, "text": "Tourism Development Authority", "reading_order": 0 }, { "page": 1, "type": "TITLE", "location": { "l": 169.68, "t": 622.8, "r": 441.6, "b": 609.12 }, "text": "TOURISM DEVELOPMENT AUTHORITY (TDA)", "reading_order": 1, "level": 1 }, { "page": 1, "type": "TITLE", "location": { "l": 246.24, "t": 595.92, "r": 366.24, "b": 553.44 }, "text": "MEETING MINUTES\nSeptember 1, 2026\n12:00 pm", "reading_order": 2, "level": 1 }, { "page": 1, "type": "TEXT", "location": { "l": 181.44, "t": 539.04, "r": 430.8, "b": 498 }, "text": "Meeting Location:\nHorne Creek Living Historical Farm\n308 Horne Creek Farm Rd, Pinnacle, NC 27043", "reading_order": 3 }, { "page": 1, "type": "TEXT", "location": { "l": 70.08, "t": 484.56, "r": 413.76, "b": 470.64 }, "text": "Present: Members - Hannah Holyfield, Lisa Turney, Zim Zimmerman", "reading_order": 4 }, { "page": 1, "type": "TEXT", "location": { "l": 69.84, "t": 458.88, "r": 518.64, "b": 445.2 }, "text": "Others Present: Travis Frye, Tourism Coordinator; Andrew Wright, Administrative Officer", "reading_order": 5 }, { "page": 1, "type": "TEXT", "location": { "l": 69.36, "t": 431.28, "r": 300.24, "b": 417.6 }, "text": "Absent: Members - Eddie Harris, Ken Gulaian", "reading_order": 6 }, { "page": 1, "type": "TEXT", "location": { "l": 69.6, "t": 403.68, "r": 329.28, "b": 389.52 }, "text": "Lisa Turney called the meeting to order at 12:00 p.m.", "reading_order": 7 }, { "page": 1, "type": "TEXT", "location": { "l": 68.64, "t": 362.4, "r": 535.44, "b": 319.68 }, "text": "Mr. Frye requested the Authority approve the regular meeting minutes from May 5, 2026. Upon motion by Mr. Zimmerman, seconded by Ms. Turney, the Authority unanimously voted to approve May 5, 2026, regular meeting minutes.", "reading_order": 8 }, { "page": 1, "type": "TITLE", "location": { "l": 70.32, "t": 293.76, "r": 176.16, "b": 280.56 }, "text": "FINANCE UPDATE", "reading_order": 9, "level": 2 }, { "page": 1, "type": "TEXT", "location": { "l": 69.6, "t": 265.68, "r": 523.44, "b": 238.08 }, "text": "Mr. Frye provided a financial update and reviewed the revenues and expenditures through the month of July 2026.", "reading_order": 10 }, { "page": 1, "type": "TITLE", "location": { "l": 70.08, "t": 210.48, "r": 158.16, "b": 197.52 }, "text": "OLD BUSINESS", "reading_order": 11, "level": 2 }, { "page": 1, "type": "TEXT", "location": { "l": 68.88, "t": 183.12, "r": 529.44, "b": 154.32 }, "text": "Mr. Frye provided updates regarding the America 250 NC Grant. Mr. Frye advised that he was informed that the signage/marker (Samual Freeman) has been approved.", "reading_order": 12 }, { "page": 1, "type": "TEXT", "location": { "l": 68.88, "t": 141.6, "r": 536.64, "b": 85.44 }, "text": "Mr. Frye discussed the Music at the Market Concert Series. There have been reports of large turnouts and good attendance. The newly installed P.A. sound system is working out well. Attendees for the 5th season of Music at the Market included approximately 200-300 patrons per concert representing both Surry County residents and visitors to the area.", "reading_order": 13 } ] }, { "page": 2, "items": [ { "page": 2, "type": "TEXT", "location": { "l": 69.12, "t": 719.52, "r": 505.44, "b": 689.76 }, "text": "Mr. Frye discussed several non-reoccurring outside agency financial requests. Most of the outside agency grant requests were the same as presented at the May TDA meeting.", "reading_order": 0 }, { "page": 2, "type": "TEXT", "location": { "l": 69.12, "t": 678.48, "r": 534.96, "b": 622.08 }, "text": "The Edward Franklin House was reintroduced by Mr. Frye and discussed by authority members. The request involves a large/ multi tree removal project around the Edward Franklin House - to aid the preservation of the house and property. The request for the tree removal work totaled = $10,000.", "reading_order": 1 }, { "page": 2, "type": "TEXT", "location": { "l": 68.64, "t": 609.36, "r": 525.12, "b": 579.6 }, "text": "Upon motion by Ms. Holyfield, seconded by Ms. Turney, the Authority unanimously voted to approve $10,000 to pay for the tree removal at the Edward Franklin House.", "reading_order": 2 }, { "page": 2, "type": "TEXT", "location": { "l": 68.88, "t": 567.84, "r": 531.36, "b": 511.44 }, "text": "Mr. Frye discussed a non-reoccurring grant request from Foothills Plain Air Festival, which involves artists travelling throughout the County and showcasing the Surry County region through creating and selling artwork. The request is for $1,500 to assist in starting the Foothills Plain Air.", "reading_order": 3 }, { "page": 2, "type": "TEXT", "location": { "l": 69.6, "t": 498.72, "r": 526.8, "b": 469.44 }, "text": "Upon Motion by Ms. Turney, seconded by Ms. Holyfield, the Authority unanimously voted to approve $1,500 to Foothills Plain Air Festival.", "reading_order": 4 }, { "page": 2, "type": "TEXT", "location": { "l": 68.88, "t": 457.44, "r": 530.64, "b": 400.32 }, "text": "Mr. Frye revisited a request from Surry Arts Council requesting financial assistance to assist in construction of cabinet display in the renovated Andy Griffith Playhouse lobby. Members of the TDA discussed how the exhibit in Mount Airy would promote tourism County wide, as the Surry County TDA is responsible for doing. The request was tabled.", "reading_order": 5 }, { "page": 2, "type": "TITLE", "location": { "l": 69.36, "t": 374.88, "r": 160.32, "b": 360.48 }, "text": "NEW BUSINESS", "reading_order": 6, "level": 2 }, { "page": 2, "type": "TEXT", "location": { "l": 68.88, "t": 346.8, "r": 527.28, "b": 318.48 }, "text": "Mr. Frye discussed current incentive grants and provided totals from each individual incentive grant.", "reading_order": 7 }, { "page": 2, "type": "TEXT", "location": { "l": 68.64, "t": 305.28, "r": 540.72, "b": 235.68 }, "text": "Mr. Frye provided an update on the Ground Steak Trail. Mr. Frye informed TDA members that we would lose two trail members this year. Porky's BBQ will be removed from the trail after changing to Pit Stop and the dish not being available, and Sue's Kitchen in Dobson will drop off after no longer offering the sandwich, due to staffing challenges and ground steak being removed from the menu.", "reading_order": 8 }, { "page": 2, "type": "TEXT", "location": { "l": 68.88, "t": 222.72, "r": 532.8, "b": 179.28 }, "text": "Mr. Frye provided an update on Wayfinding Signage. It was discovered that out of almost 30 total signs there are three in need of repair. The total for repairing the three signs is $6,900. The three repaired signs will be installed by the end of the calendar year in December.", "reading_order": 9 }, { "page": 2, "type": "TEXT", "location": { "l": 68.88, "t": 168, "r": 530.88, "b": 111.12 }, "text": "Mr. Frye highlighted promotional activity for the Surry Wine Trail. Surry on the Go is in the process of shooting a harvest season video, possibly collaborating with Stoney Knoll Vineyard. Mr. Frye discussed the wine industry needing support from the TDA, specifically advertising assistance using TDA resources.", "reading_order": 10 } ] }, { "page": 3, "items": [ { "page": 3, "type": "TEXT", "location": { "l": 69.12, "t": 719.76, "r": 528.72, "b": 634.56 }, "text": "Mr. Frye provided a brief update on the Highland Games. Mr. Frye discussed new referrals for individuals with professional experience and expertise with previous Highland Games in other areas of the State. Mr. Frye discussed our unique advantages and some challenges with the Fisher River Highland Games. The amenities such as Fisher River Park, ideal facilities, and a strong volunteer base, but bringing in professional partnerships to assist with vendors, athletes and food, would be helpful.", "reading_order": 0 }, { "page": 3, "type": "TEXT", "location": { "l": 68.64, "t": 609.84, "r": 530.64, "b": 552.72 }, "text": "Mr. Frye provided a brief update on Marketing efforts. A Visit NC review showed increases of 3.2% since 2025. Mr. Frye discussed Yadkin Valley NC branding and newly suggested names and well as logos being evaluated. The financial impacts and ripple down effects of branding were discussed.", "reading_order": 1 }, { "page": 3, "type": "TEXT", "location": { "l": 68.88, "t": 526.32, "r": 532.56, "b": 469.2 }, "text": "In other business, Authority Member Lisa Turney invited everyone to attend the dedication for the apple tasting room at Horne Creek on September 16, 2026, as well as the Annual Corn Shucking event on October 17th. Authority Member Hannah Hollyfield also invited everyone to attend the Rediscover Rockford event on September 12th.", "reading_order": 2 }, { "page": 3, "type": "TEXT", "location": { "l": 69.84, "t": 457.92, "r": 466.32, "b": 441.84 }, "text": "The next TDA meeting is scheduled for November 3rd, 2026, at the Rockford Inn.", "reading_order": 3 }, { "page": 3, "type": "TEXT", "location": { "l": 69.12, "t": 389.04, "r": 521.04, "b": 358.8 }, "text": "Upon motion of Ms. Turney, seconded by Ms. Holyfield, the TDA voted unanimously to adjourn at 1:40 p.m.", "reading_order": 4 } ] } ]