Mr. Frye provided a brief update on the Highland Games. Mr. Frye discussed new referrals for individuals with professional experience and expertise with previous Highland Games in other areas of the State. Mr. Frye discussed our unique advantages and some challenges with the Fisher River Highland Games. The amenities such as Fisher River Park, ideal facilities, and a strong volunteer base, but bringing in professional partnerships to assist with vendors, athletes and food, would be helpful.
Mr. Frye provided a brief update on Marketing efforts. A Visit NC review showed increases of 3.2% since 2025. Mr. Frye discussed Yadkin Valley NC branding and newly suggested names and well as logos being evaluated. The financial impacts and ripple down effects of branding were discussed.
In other business, Authority Member Lisa Turney invited everyone to attend the dedication for the apple tasting room at Horne Creek on September 16, 2026, as well as the Annual Corn Shucking event on October 17th. Authority Member Hannah Hollyfield also invited everyone to attend the Rediscover Rockford event on September 12th.
The next TDA meeting is scheduled for November 3rd, 2026, at the Rockford Inn.
Upon motion of Ms. Turney, seconded by Ms. Holyfield, the TDA voted unanimously to adjourn at 1:40 p.m.