[ { "page": 1, "items": [ { "page": 1, "type": "TITLE", "location": { "l": 163.44, "t": 409.44, "r": 634.56, "b": 308.16 }, "text": "Developing a Cooperative Marketing Plan", "reading_order": 0, "level": 2 }, { "page": 1, "type": "TEXT", "location": { "l": 121.68, "t": 192.48, "r": 623.52, "b": 121.44 }, "text": "Kentucky Center for Agriculture & Rural Development (KCARD)", "reading_order": 1 } ] }, { "page": 2, "items": [ { "page": 2, "type": "TITLE", "location": { "l": 177.36, "t": 491.28, "r": 575.76, "b": 448.8 }, "text": "What is a Cooperative?", "reading_order": 0, "level": 3 }, { "page": 2, "type": "TEXT", "location": { "l": 78, "t": 409.68, "r": 360, "b": 375.6 }, "text": "Simple Definitions:", "reading_order": 1 }, { "page": 2, "type": "TEXT", "location": { "l": 75.6, "t": 367.2, "r": 661.68, "b": 262.56 }, "text": "“An enterprise or organization owned by and operated for the benefit of those using its services” (Merriam-Webster Dictionary)", "reading_order": 2 }, { "page": 2, "type": "TEXT", "location": { "l": 76.8, "t": 213.84, "r": 672.96, "b": 109.68 }, "text": "“A cooperative is a business owned and controlled by the people that it services.” (Larry Snell, former Ex. 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515.28, "r": 572.16, "b": 426.72 }, "text": "Kentucky Co-ops: Lexington\nFarmers Market", "reading_order": 0, "level": 3 }, { "page": 5, "type": "TEXT", "location": { "l": 78.72, "t": 408.24, "r": 317.76, "b": 382.56 }, "text": "Established in 1975", "reading_order": 1 }, { "page": 5, "type": "TEXT", "location": { "l": 78.96, "t": 373.2, "r": 255.36, "b": 348.48 }, "text": "75+ members", "reading_order": 2 }, { "page": 5, "type": "TEXT", "location": { "l": 78.96, "t": 338.88, "r": 642.48, "b": 282 }, "text": "Members pay annual dues, booth space rental per marketing day, gate fees per marketing day", "reading_order": 3 }, { "page": 5, "type": "TEXT", "location": { "l": 79.44, "t": 275.04, "r": 291.84, "b": 249.36 }, "text": "Multiple locations", "reading_order": 4 }, { "page": 5, "type": "FIGURE", "location": { "l": 90.48, "t": 241.44, "r": 330.72, "b": 60 }, "text": "", "reading_order": 5 }, { "page": 5, "type": "FIGURE", "location": { "l": 383.52, "t": 247.44, "r": 630.48, "b": 61.92 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"reading_order": 0 }, { "page": 8, "type": "TITLE", "location": { "l": 76.32, "t": 488.64, "r": 647.28, "b": 451.2 }, "text": "Economic Principles of Cooperatives", "reading_order": 1, "level": 3 }, { "page": 8, "type": "TEXT", "location": { "l": 78.72, "t": 406.8, "r": 665.04, "b": 353.04 }, "text": "User-Owned: The people who own and finance the co-op are those who use it", "reading_order": 2 }, { "page": 8, "type": "TEXT", "location": { "l": 77.52, "t": 343.2, "r": 670.56, "b": 260.4 }, "text": "User-Controlled: The people who use the co-op control it via “One Member-One Vote” on major organization decisions and electing board of directors", "reading_order": 3 }, { "page": 8, "type": "TEXT", "location": { "l": 76.56, "t": 251.28, "r": 665.28, "b": 82.08 }, "text": "User-Benefited: The sole purpose of the cooperative is to provide and distribute benefits to members on the basis of their use of the services of the cooperative. (Operation (Service) at Cost, Patronage Refunds, Improved Pricing, Market Access to Goods and Services otherwise not available)", "reading_order": 4 } ] }, { "page": 9, "items": [ { "page": 9, "type": "TITLE", "location": { "l": 76.08, "t": 490.08, "r": 464.4, "b": 447.12 }, "text": "Cooperative Principles", "reading_order": 0, "level": 3 }, { "page": 9, "type": "FIGURE", "location": { "l": 0, "t": 427.92, "r": 47.52, "b": 154.32 }, "text": "", "reading_order": 1 }, { "page": 9, "type": "TEXT", "location": { "l": 77.52, "t": 406.56, "r": 485.76, "b": 375.6 }, "text": "Voluntary and Open Membership", "reading_order": 2 }, { "page": 9, "type": "TEXT", "location": { "l": 78.24, "t": 365.76, "r": 434.64, "b": 337.2 }, "text": "Democratic Member Control", "reading_order": 3 }, { "page": 9, "type": "TEXT", "location": { "l": 76.8, "t": 325.92, "r": 474, "b": 296.16 }, "text": "Member Economic Participation", "reading_order": 4 }, { "page": 9, "type": "TEXT", "location": { "l": 76.8, "t": 285.12, "r": 439.44, "b": 255.36 }, "text": "Autonomy and Independence", "reading_order": 5 }, { "page": 9, "type": "TEXT", "location": { "l": 77.52, "t": 245.28, "r": 528, "b": 215.28 }, "text": "Education, Training, and Information", "reading_order": 6 }, { "page": 9, "type": "TEXT", "location": { "l": 78, "t": 204.96, "r": 485.04, "b": 173.76 }, "text": "Cooperation among Cooperatives", "reading_order": 7 }, { "page": 9, "type": "TEXT", "location": { "l": 78.96, "t": 164.88, "r": 384, "b": 133.92 }, "text": "Concern for Community", "reading_order": 8 } ] }, { "page": 10, "items": [ { "page": 10, "type": "FIGURE", "location": { "l": 0, "t": 526.08, "r": 47.76, "b": 156.24 }, "text": "", "reading_order": 0 }, { "page": 10, "type": "TITLE", "location": { "l": 76.08, "t": 490.8, "r": 611.28, "b": 447.84 }, "text": "Cooperative Business Structure", "reading_order": 1, "level": 3 }, { "page": 10, "type": "TITLE", "location": { "l": 78.48, "t": 406.56, "r": 246.72, "b": 376.32 }, "text": "Cooperative", "reading_order": 2, "level": 4 }, { "page": 10, "type": "TEXT", "location": { "l": 101.04, "t": 366.48, "r": 475.44, "b": 336.96 }, "text": "Control - Members elect board.", "reading_order": 3 }, { "page": 10, "type": "TEXT", "location": { "l": 101.28, "t": 326.4, "r": 514.32, "b": 294.96 }, "text": "Capital - Members provide equity.", "reading_order": 4 }, { "page": 10, "type": "TEXT", "location": { "l": 101.28, "t": 285.6, "r": 659.76, "b": 255.36 }, "text": "Liability - Liability is limited to their investment.", "reading_order": 5 }, { "page": 10, "type": "TEXT", "location": { "l": 102, "t": 245.52, "r": 664.08, "b": 180.48 }, "text": "Earnings - Profits are shared by members based on patronage; limited by law (8% in KY)", "reading_order": 6 }, { "page": 10, "type": "TEXT", "location": { "l": 101.04, "t": 170.88, "r": 604.8, "b": 107.52 }, "text": "Taxes - Income taxed either as corporate income or as member income.", "reading_order": 7 }, { "page": 10, "type": "TEXT", "location": { "l": 100.8, "t": 97.44, "r": 456.24, "b": 68.16 }, "text": "Life - Perpetual existence.", "reading_order": 8 }, { "page": 10, "type": "FIGURE", "location": { "l": 549.12, "t": 66.96, "r": 676.32, "b": 7.68 }, "text": "", "reading_order": 9 } ] }, { "page": 11, "items": [ { "page": 11, "type": "FIGURE", "location": { "l": 0, "t": 532.8, "r": 47.04, "b": 160.08 }, "text": "", "reading_order": 0 }, { "page": 11, "type": "TITLE", "location": { "l": 76.08, "t": 490.08, "r": 435.84, "b": 448.32 }, "text": "Cooperative Benefits", "reading_order": 1, "level": 3 }, { "page": 11, "type": "TEXT", "location": { "l": 78.72, "t": 405.6, "r": 649.2, "b": 344.16 }, "text": "Cooperatives exist to meet their members needs. 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"reading_order": 0 }, { "page": 15, "type": "FIGURE", "location": { "l": 0, "t": 417.84, "r": 48, "b": 149.04 }, "text": "", "reading_order": 1 }, { "page": 15, "type": "TITLE", "location": { "l": 76.08, "t": 490.08, "r": 567.6, "b": 449.52 }, "text": "Market Research & Analysis", "reading_order": 2, "level": 3 }, { "page": 15, "type": "TITLE", "location": { "l": 78.72, "t": 407.52, "r": 357.84, "b": 376.32 }, "text": "Competitor Analysis", "reading_order": 3, "level": 4 }, { "page": 15, "type": "TEXT", "location": { "l": 112.32, "t": 368.4, "r": 402.24, "b": 341.52 }, "text": "Identify Key Competitors", "reading_order": 4 }, { "page": 15, "type": "TEXT", "location": { "l": 113.04, "t": 334.08, "r": 618.72, "b": 249.12 }, "text": "Profile Competitors based upon Key Characteristics (Product Mix, Price, Location, Reputation, etc)", "reading_order": 5 }, { "page": 15, "type": "TITLE", "location": { "l": 78.96, "t": 240.96, "r": 542.64, "b": 209.28 }, "text": "Analyze Yourself—SWOT 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"type": "FIGURE", "location": { "l": 0, "t": 502.32, "r": 48.48, "b": 144.24 }, "text": "", "reading_order": 0 }, { "page": 17, "type": "TITLE", "location": { "l": 75.84, "t": 489.84, "r": 379.92, "b": 447.84 }, "text": "Target Customers", "reading_order": 1, "level": 3 }, { "page": 17, "type": "TEXT", "location": { "l": 79.2, "t": 407.76, "r": 516.72, "b": 375.36 }, "text": "Identify Target Customer Groups", "reading_order": 2 }, { "page": 17, "type": "TEXT", "location": { "l": 112.32, "t": 369.12, "r": 512.88, "b": 341.04 }, "text": "Needs that your business can fulfill", "reading_order": 3 }, { "page": 17, "type": "TEXT", "location": { "l": 113.28, "t": 334.8, "r": 337.68, "b": 306.48 }, "text": "Ability to purchase", "reading_order": 4 }, { "page": 17, "type": "TEXT", "location": { "l": 113.28, "t": 300.72, "r": 395.52, "b": 271.44 }, "text": "Willingness to purchase", "reading_order": 5 }, { "page": 17, "type": "TEXT", "location": { "l": 77.28, "t": 264.24, "r": 517.2, "b": 232.8 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"reading_order": 3 }, { "page": 27, "type": "TEXT", "location": { "l": 112.8, "t": 220.56, "r": 384.96, "b": 190.8 }, "text": "Sales per transaction", "reading_order": 4 }, { "page": 27, "type": "TEXT", "location": { "l": 113.04, "t": 182.88, "r": 332.88, "b": 153.6 }, "text": "# of transactions", "reading_order": 5 }, { "page": 27, "type": "TEXT", "location": { "l": 113.28, "t": 145.68, "r": 357.6, "b": 115.68 }, "text": "Labor cost per unit", "reading_order": 6 }, { "page": 27, "type": "TEXT", "location": { "l": 114, "t": 107.76, "r": 437.76, "b": 77.52 }, "text": "# units produced per hour", "reading_order": 7 } ] }, { "page": 28, "items": [ { "page": 28, "type": "TEXT", "location": { "l": 75.36, "t": 491.28, "r": 211.92, "b": 446.4 }, "text": "Closing", "reading_order": 0 }, { "page": 28, "type": "TEXT", "location": { "l": 78.72, "t": 407.28, "r": 362.88, "b": 365.52 }, "text": "Any Questions?", "reading_order": 1 }, { "page": 28, "type": "TEXT", "location": { "l": 79.2, "t": 354.96, "r": 236.64, "b": 316.08 }, "text": "Thanks!", "reading_order": 2 } ] } ]