Reviewing and recommending for approval of policies that support communications, marketing and relationship development and management strategies that will enhance Kentucky State University's identity and profile at the international, national, regional and local levels.

Develop Alumni standards, operating procedures and processes for Alumni giving and support.

Provide strategic guidance and oversight to government and stakeholder relations strategies at the program level, leaving activities to the administration.

Recommend strategic communications or marketing themes and key messages to targeted audiences designed to enhance relationships, influence outcomes and advance the University's interests.

Developing a monitoring process for the health of the KSU brand, and its reputation as measured objectively through development, communications, and marketing through external relations measures.

Establishing the development of communications, marketing and external relations measures for adequacy and efficiency.

Identify and address policy gaps that create risks in the areas of brand health, reputation management, external relationships, development and donor relations.