INSTITUTIONAL MARKETING COMMITTEE

PURPOSE

The Institutional Marketing Committee, provides guidance on institutional and program-specific marketing plans, assists with coordination of marketing efforts across campus and monitors implementation of the institutional marketing plan. Members of the KSU Institutional Marketing Committee (IMC) should work to define KSU's distinctions, market position, messages and competitive environment. This work should culminate in the Institutional Marketing Plan, submitted by the VP of External Relations and Development.

RESPONSIBILITIES

The Institutional Marketing Committee advises the President on institutional and program-specific marketing plans and assists in implementing and monitoring these plans. In these capacities it:

1. Identifies the most effective ways for Willamette to strengthen its reputation and enhance its visibility.
2. Assists in the development of the Willamette's Institutional Marketing Plan.
3. Reviews and monitors program-specific marketing plans.
4. Assists in the implementation of the institutional marketing plans.
5. Makes recommendations regarding institutional marketing priorities.
6. Assesses University and program-specific marketing plans.
7. To monitor and maintain institutional identity standards.
8. To provide coordination of institutional and program-specific marketing initiatives.
9. To ensure alignment between the KSU strategic plan and institutional marketing efforts.

COMPOSITION

Vice President, External Relations and Development (Committee Chair)

University Webmaster

Office of Academic Affairs (appointed by Provost/Vice President of Academic Affairs)

Office of Student Affairs (appointed by Vice President of Student Affairs)

Director of Admissions

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FS Meeting Notice Page 82