KSU BRAND STANDARDS
EVENTS
capitalize the formal name of University events. Baccalaureate Commencement Convocation Founder's Day Honors Convocation
EXCLAMATION MARKS
Use only for emotion or strong feeling. Use sparingly.
FACULTY
The word faculty takes a singular verb. Use faculty members and staff members to avoid awkward singular constructions.
FISCAL YEAR
Capitalize when used with the year. On second reference, use FY with the two-digit year directly after (no space). Use lowercase when referring in general to the fiscal year. Finance released the budget for Fiscal Year 2020. We are expecting a budget increase in FY21 Kentucky State's fiscal year ends June 30.
FRESHMAN, FRESHMEN
reshman is a singular noun or adjective: A college freshman may attend the dance. The freshman class is the largest in recent years.
Freshmen is a plural noun:
The freshmen gathered in Alumni Stadium.
FOREIGN STUDENTS
Use international students
FUNDRAISING, FUNDRAISER
One word
GENDER-INCLUSIVE LANGUAGE
Do not use he when referring to an unspecified single person. Instead, rewrite the sentence, using the plural form or avoid the use of pronouns entirely. Instead of: If a student takes good notes, she will pass the test. Try: The student who takes good notes will pass the test. Avoid gender-specific language whenever possible. chair rather than chairman/chairwoman/chairperson police officer rather than policeman humankind instead of mankind