KSU BRAND STANDARDS
DECADES
No apostrophe when plural: 1980s Mid-1990s Use apostrophe for abbreviated years '60s '70s '80s
DEPARTMENTS, DIVISIONS AND OFFICES
Lowercase when used informally; uppercase when used formally or when needed for clarity. Dr. Tan works for the history department. The Division of Institutional Advancement and External Relations is coordinating staff appreciation.
All offices or service areas should be referred to as office of Office of the President Office of the General Counsel
DIRECTIONS AND REGIONS
Lowercase compass direction. Capitalize words that denote specific regions. Sara drove west. She moved from the North and went to a university in the Southeast.
DISABLED, DISABILITY
In general, use people-first language, such as “students with disabilities” instead of “disabled students.” Do not describe an individual as disabled unless it is clearly pertinent to a story. If a description must be used, refer to a person’s specific condition. Refer to individuals as “using” a wheelchair, not as “confined” to a wheelchair. He has Cerebral Palsy. Lauren has used a wheelchair since age 10.
DORMITORY
Residence hall is preferred.
E.G. An abbreviation meaning for example. It is always followed by a comma.
EMAIL
Never hyphenate.
ETC.
Avoid except within parenthetical expressions.