KSU BRAND STANDARDS
AMPERSANDS
Do not use an ampersand unless it is an official part of a formal name. Otherwise, spell “and”:
H & R Block
Dolce & Gabbana
College of Business and Computational Sciences
BOARDS, COMMITTEES AND OTHER FORMALLY ORGANIZED GROUPS
Capitalize Kentucky State University Board of Regents on first reference, the Board on second and subsequent references. Lowercase all other University board of directors.
BULLETS
Treat all items within a bulleted list consistently in terms of capitalization, punctuation and sentence structure. Treat all bulleted lists consistently within a document. Do not use periods after each item in a list if the items are not complete sentences.
She must pass the following exams:
chemistry
history
African American studies
When bulleted items contain complete sentences, use a period after each bullet in the list and capitalize the beginning of each sentence.
CAPTIONS
Do not use periods at the end of captions that are not complete sentences.
CLASS YEARS
Capitalize alumni classes:
Class of 1886
Class of 1986
Diane Smith, member of the Class of 1976
Do not capitalize class designations: freshman (not freshmen); sophomore; junior; senior. The preferred term for an entering student is “first-year student” instead of “freshman.” Do not use the class year preceded by an apostrophe.
Tammy is a first-year student.
Sophomore Timothy Lincoln is speaking to the freshman class
COLONS
Capitalize the first word after a colon only if it begins a complete sentence. Otherwise, for lists and single words, the first word should be lowercase (unless it is a proper noun). Use one space only after a colon.
The book contained three short chapters: three, six and nine.
The punchline was hilarious: to get to the other side.
She remains undecided: Should she invest in a house or Facebook?