SOCIAL MEDIA

Kentucky State’s voice in the social media environment is similar to its style in publications — conversational, courageous, friendly, and approachable. Social media enhances communication, engagement, collaboration, and information exchange in support of the University’s mission. Academic and administrative units of the University must seek permission from the Division of Institutional Advancement and External Relations prior to embarking on social media. Student organizations seeking to establish a presence on social media must go through their advisor and/or Student Engagement and Campus Life for submission to Institutional Advancement and External Relations.

Kentucky State's social media handle is @KyStateU.

Social Media Recommendations:

Do

  • Seek approval and training from the Division of Institutional Advancement and External Relations
  • Have authorization to post on your department's behalf
  • Protect confidential and proprietary information
  • Respect copyright and fair use
  • Ensure the security of social media accounts
  • Be respectful and thoughtful
  • Be consistent and timely
  • Be accurate
  • If available, use the University name in your handle first (e.g. @KySUThorobreds)
  • Create accounts using your Kentucky State email ONLY
  • Link back to kysu.edu anytime you are able to

Don't

  • Post private, restricted, or sensitive information
  • Engage in arguments or negative dialogue when someone disagrees with your post
  • Represent your personal views as those of the University
  • Use images that are too small to be easily recognized in a browser or on mobile devices
  • Design your own department logo that is not recognizable as being affiliated with the brand of Kentucky State
  • Use Kentucky State's logo or any other University images on personal social media sites

Social Media Avatars

Social media is a powerful and important medium to engage with our audiences. To strengthen the Kentucky State University visual identity on social media, all academic and administrative units of the University must use the same avatar. The avatar to be used is the Jackson Hall logo. The Thorobred logo is reserved for use by Athletics only.

Unique avatars for special events or programs affiliated with Kentucky State should not be used. The University avatar may not be used for personal accounts.

The colors and designs of the official social media avatars may not be altered, nor may designs or objects be placed on top of avatars.