REVERSED OUT OF ONE OF THE APPROVED PMS COLORS
REVERSED OUT OF DARK PHOTOGRAPH
APPROVED GREEN AND YELLOW ON WHITE
WHITE OUT OF GRAY (40% BLACK)
LOGO ON UNACCEPTABLE PATTERN
LOGO DISTORTED BY EXPANDING IT
COLOR OVER LIGHT PHOTOGRAPH
UNACCEPTABLE USE OF LOGO OVER DARK PHOTOGRAPH
UNACCEPTABLE USE OF LOGOTYPE DO NOT ADD ANY GRAPHICS TO LOGO OR COMBINE WITH OTHER LOGOS
The above examples show acceptable and unacceptable brand identity application over a variety of backgrounds. The logo should always be reproduced in a manner that allows for maximum readability and visibility. Usage over busy patterns or colors that are too similar to the logo may obscure the logo. This practice weakens brand recognition and is not permitted.
On light colors and screens, color logos or the solid black logo may be used. On dark backgrounds that are at least 40% black or an equivalent value of color, the reversed version should be used.