Business (MBA), Engineering, Social Work, KYSU Online, and/or other Schools at KYSU. Steps include:

  1. Review of the Awareness Strategy
  2. Content creation, review and approval
  3. Search Engine Optimization
  4. Implementation and traction
  5. Analytics and reporting

Strategy:

The firm will deliver a Marketing and Awareness Strategy that provides KYSU with specific recommendations and marketing services for growing enrollments in identified programs. Steps include:

  1. Target individuals with: an associate's or bachelor's degree, working professionals searching for jobs and higher education opportunities or first-time students interested in higher education opportunities:
  2. For the School of Nursing: CNAs, RNs, BSNs
  3. KYSU Online
  4. For the MBA program: Administrative, Business and Finance, Government Employees, Sales, and Law
  5. For the School of Engineering: Manufacturing Engineering Technology, Biological and Agricultural Engineering, Cybersecurity
  6. For the School of Social Work: BSW, Human Services, Case Workers, Probation Officers, Behavioral Health, Substance Abuse Counselors
  7. Recommend and have the ability to provide a set of proven and cost-effective marketing strategies across multiple channels (social media, paid search, media partners, etc.).
  8. Suggest optimal audience segmentation, aligned with institutional needs and priorities, including goals, budget, and demographics.
  9. Provide a proforma detailing costs and expected ROI.

Media Tactics:

Vendor will provide, content strategy and engagement tactics to identify opportunities for increasing awareness. This should culminate in a detailed audit report recommending steps to enhance the competitiveness of organic marketing strategies. Steps include:

Content strategy (relevance, variety, distribution). Creative assets

Digital marketing campaigns Search engine presence

Analytics and measurements Brand consistency

Regulatory compliance

Marketing and Lead Generation Campaigns

Vendor will continue to create an effective marketing strategy using various channels to connect KYSU to prospective students in ways that minimize costs and maximize conversions. The vendor will deliver customized ad campaigns, enhanced tracking tools, fully integrated data flow, and ongoing campaign management as part of this process. Steps include:

  1. Develop customized ad sets for delivery on multiple digital platforms and paid search media campaigns.
  2. Identify effective placement that results in desired outcomes.
  3. Include website landing page design to ensure lead is not lost.