Number of post shares can be documented as direct contact if you are able to identify who shared the post. The underlying assumption is that the individual who shares your educational post must have had a deep engagement with the post before recommending to others.
Although indirect contacts are often more than direct contacts in virtual settings, they still help us communicate our program reach to stakeholders and funding agencies. Indirect contacts, direct contacts, and success stories help us capture a holistic impact of our program.
*For KERS reporting, individuals who are identifiable by race and gender are considered direct contacts.
Indirect contacts are the number of individuals who have come in contact with your educational information but cannot be identified or you do not have a specific knowledge of who they are. Some scenarios for documenting indirect contacts in virtual settings are below.
If you are moderating a webinar for a fellow agent who is presenting, the number of attendees are your indirect contacts.
Impressions including likes, dislikes, emojis on Facebook, Instagram, and other virtual platforms are considered indirect contacts.
If you have recorded a video on program topics, include number of views as indirect contacts when it is difficult to identify the specific individuals who viewed the video. This is one of the challenges of documenting statistical contacts in virtual settings.
*For KERS reporting, Individuals you cannot identify, especially by gender, are considered indirect contacts.
Although indirect contacts are often more than direct contacts in virtual settings, they still help us communicate our program reach to stakeholders and funding agencies. Indirect contacts, direct contacts, and success stories help us capture a holistic impact of our program.
The Monthly Statistical Report. (May, 2020). Retrieved from University of Kentucky https://psd.ca.ukv.edu/fies/submitting_statistical_report.pdf
Educational programs of Kentucky Cooperative Extension serve all people regardless of economic or social status and will not discriminate on the basis of race, color, ethnic origin, national origin, creed, religion, political belief, sex, sexual orientation, gender identity, gender expression, pregnancy, marital status, genetic information, age, veteran status, or physical or mental disability. Kentucky State University, University of Kentucky, U.S. Department of Agriculture, and Kentucky Counties, Cooperating. 2020 KYSU-CEP-FAC-0057