| EAB Investment in Yield IQ | -$33,680 |
|---|---|
| EAB Investment in Yield and Melt Strategy Summit | -$15,000 |
| Total Program Cost | $512,370 |
| Postage Estimate | $23,000 |
| Digital Media Estimate | $10,000 |
| List Estimate | $62,579 |
| FY 2025 - Optional | |||||
| Program | Quantity | Cost | Additional Program $/M | Additional Postage $/M | Additional Media $/M |
|---|---|---|---|---|---|
| INQUIRY GENERATION | |||||
| Year-Round Search | 50,000 | ||||
| List Source Names Contacted | 50,000 | $2,028 | $209 | $126 | |
| Student Responders Fulfilled (30-Day Fulfillment) | 6,000 | $9,250 | |||
| Total | $188,650 | ||||
| APPLICATION GENERATION | |||||
| EAB Custom Application Marketing | 68,000 | ||||
| Inquiry Pool | 8,000 | $13,067 | $447 | $83 | |
| Senior Search New Names | 50,000 | $2,953 | $209 | $83 | |
| Previously Purchased Names (e-only) | 10,000 | $1,258 | $83 | ||
| Total | $313,890 | ||||
| YIELD OPTIMIZATION | |||||
| Yield IQ | All Admits | $83,500 | $0 | ||
| Total | $83,500 | ||||
| Yield and Melt Strategy Summit | $15,000 | ||||
| Subtotal | $601,040 |
|---|---|
| Multi-Year EAB Investment | -$23,670 |
| EAB Investment in Yield IQ | -$34,690 |
| EAB Investment in Yield and Melt Strategy Summit | -$15,000 |
| Total Program Cost | $527,680 |
| Postage Estimate | $23,000 |
| Digital Media Estimate | $10,000 |
| List Estimate | $64,456 |
The costs in the above tables cover mailed launches for quantities over 1,000 or more for each launch. If Client mails an additional launch or launches for any campaign, there will be an additional $5,000 fee per launch.
Additional Program Cost/M, Additional Postage Cost/M, and Additional Media Cost/M will be applied if the actual quantity volumes are higher than those included in the tables above.
The estimated postage and media costs are based on then-current available postage or media rates. In the event that actual postage and/or media costs are greater than the estimated postage and/or media costs, EAB will invoice Client for the difference. Estimated postage and/or media costs in excess of the actual postage and/or media costs will be applied as credit to other services in the current or next fiscal year as agreed upon by EAB and Client, unless Client requests a refund of such excess postage and/or media costs.
Client will incur the estimated list costs in the above tables, which will be invoiced directly by, and should be paid directly to, the list providers.
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