| FY 2023 | ||||||
| Program | Quantity | Cost | Additional Program $/M | Additional Postage $/M | Additional Media $/M | |
|---|---|---|---|---|---|---|
| INQUIRY GENERATION | ||||||
| Year-Round Search | 50,000 | |||||
| List Source Names Contacted | 50,000 | $1,911 | $199 | $119 | ||
| Student Responders Fulfilled (30-Day Fulfillment) | 6,000 | $8,717 | $0 | |||
| Total | $177,800 | |||||
| APPLICATION GENERATION | ||||||
| EAB Custom Application Marketing | 83,000 | |||||
| Inquiry Pool | 8,000 | $12,317 | $426 | $79 | ||
| Senior Search New Names | 50,000 | $2,784 | $199 | $79 | ||
| Previously Purchased Names (e-only) | 25,000 | $1,060 | $0 | $79 | ||
| Total | $313,100 | |||||
| YIELD OPTIMIZATION | ||||||
| Yield IQ | All Admits | $78,690 | $0 | |||
| Total | $78,690 | |||||
| Yield and Melt Strategy Summit | $15,000 | |||||
| Subtotal | $584,590 | |||||
| Multi-Year EAB Investment | -$23,000 | |||||
| EAB Investment in Application Marketing | -$18,670 | |||||
| EAB Investment in Yield IQ | -$32,690 | |||||
| EAB Investment in Yield and Melt Strategy Summit | -$15,000 | |||||
| Total Program Cost | $495,230 | |||||
| Postage Estimate | $23,000 | |||||
| Digital Media Estimate | $10,000 | |||||
| List Estimate | $60,756 | |||||
| FY 2024 – Optional | ||||||
| Program | Quantity | Cost | Additional Program $/M | Additional Postage $/M | Additional Media $/M | |
| INQUIRY GENERATION | ||||||
| Year-Round Search | 50,000 | |||||
| List Source Names Contacted | 50,000 | $1,969 | $203 | $122 | ||
| Student Responders Fulfilled (30-Day Fulfillment) | 6,000 | $8,980 | $0 | |||
| Total | $183,150 | |||||
| APPLICATION GENERATION | ||||||
| EAB Custom Application Marketing | 68,000 | |||||
| Inquiry Pool | 8,000 | $12,686 | $434 | $81 | ||
| Senior Search New Names | 50,000 | $2,867 | $203 | $81 | ||
| Previously Purchased Names (e-only) | 10,000 | $1,221 | $0 | $81 | ||
| Total | $304,740 | |||||
| YIELD OPTIMIZATION | ||||||
| Yield IQ | All Admits | $81,060 | $0 | |||
| Total | $81,060 | |||||
| Yield and Melt Strategy Summit | $15,000 | |||||
| Subtotal | $583,950 | |||||
| Multi-Year EAB Investment | -$22,900 | |||||
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