EAB will aggregate 150+ demographic, financial aid, and EAB campaign data points to provide enhanced intelligence on Client's admitted student pool. Prescriptive analytics resulting from the model will be provided before and after admitted student survey deploys.
Client's admitted student pool will be surveyed regarding their enrollment intentions and guided through the next step of the enrollment process. This multi-channel program will consist of email messages, display advertising, and SMS communications to students, as well as targeted parent messages. Responses from the admitted student survey will be included in the data model.
Client will have access to a live counselor dashboard that provides enhanced student-level visibility, allowing counselors to triage follow-up communications with admitted students.
At the conclusion of the campaign, EAB will provide a Benchmarked Year-End Survey of students who indicated that they did not plan to deposit at your institution. The report will provide comparisons of Client to other institutions participating in the Yield IQ Program.
○ If Client desires, a "Quick Pay" payment site may be included in the program to encourage more deposits online with a direct link from Client's .edu website to make a deposit.
If fees are collected on your behalf, students will have the option of submitting payment via credit card through an online account established for this purpose. Payments collected will be remitted to you net of associated credit card processing fees. The amount of these fees varies based on the volume of transactions processed through this program.
Client's Yield IQ will deploy by December 2020 and continue through June 2021 unless extended in accordance with the terms herein.
| FY 2021 |
| Program | Quantity | Cost | Additional Program $/M | Additional Postage $/M | Additional Media $/M |
|---|
| INQUIRY GENERATION | | | | | |
|---|
| Year-Round Search | 75,000 | | | | |
|---|
| List Source Names Contacted | 75,000 | | $1,549 | $191 | $112 |
|---|
| Student Responders Fulfilled (30-Day Fulfillment) | 8,000 | | $7,945 | | |
|---|
| Total | | $200,220 | | | |
|---|
| APPLICATION GENERATION | | | | | |
|---|
| EAB Custom Application Marketing | 82,000 | | | | |
|---|
| Inquiry Pool | 8,000 | | $11,610 | $409 | $74 |
|---|
| Senior Search New Names | 50,000 | | $2,624 | $191 | $74 |
|---|
| Previously Purchased Names (e-only) | 24,000 | | $1,002 | | $74 |
|---|
| Total | | $294,030 | | | |
|---|
| YIELD OPTIMIZATION | | | | | |
|---|
| Yield IQ | All Admits | $74,160 | | | $0 |
|---|
| Total | | $74,160 | | | |
|---|
| Yield and Melt Strategy Summit | | $15,000 | | | |
|---|
| Subtotal | | $583,410 | | | |
|---|
| Multi-Year EAB Investment | | -$30,000 | | | |
|---|
| EAB Investment in Application Marketing | | -$28,300 | | | |
|---|
| EAB Investment in Year-Round Search | | -$32,660 | | | |
|---|
| EAB Investment in Yield IQ | | -$30,810 | | | |
|---|
| EAB Investment in Yield and Melt Strategy Summit | | -$15,000 | | | |
|---|
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