Year-Round Search may be initiated in spring beginning with Search Jumpstart, an email only communications program to students who did not respond to prior search initiatives.

The deployment of Client's Year-Round Search will begin with the first launch following execution of this Agreement and continue through May 2021 unless extended in accordance with the terms herein.

D. 30-Day Fulfillment Campaign

30-Day Fulfillment will include the development, deployment, management and analysis of a communications program for students who have expressed interest in hearing more from Client by responding to your Year-Round Search.

With the ultimate goal of confirming and strengthening student interest in Client, we will rapidly respond to each student's response via email, as applicable. We will continue the communications program for thirty days following response via email with these student responders.

Parents will also receive multiple communications during this thirty-day period in those instances where students have provided parent email addresses. These parent messages will invite them to participate in their student's conversations with Client

Client's 30-Day Fulfillment Campaign will deploy with Year-Round Search and will continue through June 2021 unless extended in accordance with the terms herein.

E. Custom Application Marketing

Custom Application Marketing will include the development, deployment, management and analysis of a comprehensive multi-channel communications program that will contact high school seniors whose achievements, characteristics and prior actions make them desirable candidates for admissions and enrollment as freshmen by Client.

• Custom Application Marketing will launch up to four times and will encourage students to submit an application for admission to Client, and includes the provision of an online admissions application, designed for ease of completion, personalized with each student's name and other pertinent information, and branded uniquely for Client.
• Custom Application Marketing features an application for smartphones and tablets, allowing students to browse and submit their application using a mobile method.
• Submitted applications data will be available to you on a daily basis for direct download in a pre-established and tested format.
• SENDedu will be available to each student's high school guidance counselor to enable electronic submission by the counselor of additional documents required for consideration for admissions, including a student's high school transcript.
• If fees are collected on your behalf, students will have the option of submitting payment via credit card through an online account established for this purpose. Payments collected will be remitted to you net of associated credit card processing fees. The amount of these fees varies based on the volume of transactions processed through this program.

Custom Application Marketing also includes the following:

o Early Application Marketing ("EAM"): a multi-channel campaign to students and parents in expressing your interest in the student and laying the foundation for your invitation to apply.

An Application Deadline Mailing ("ADM") timed to arrive just prior to your most significant application deadline with messaging to encourage completion and submission of the application. This mailing will be sent to applicable audiences in your campaign (Inquiry Pool students and purchased name responders) who have not yet submitted your admissions application.

Client's Custom Application Marketing will deploy beginning with the first launch following execution of this Agreement and conclude in May 2021 unless extended in accordance with the terms herein.

F. Yield Optimization

Yield Optimization will include the development, deployment, management and analysis of a comprehensive communications campaign to admitted students and/or financial aid services.

Yield IQ

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