Service Agreement for Morehead State University Student Marketing Programs Fiscal Years 2021 through 2025

This Service Agreement dated May 1, 2020 ("Effective Date") by and between EAB Global, Inc. ("EAB") and Morehead State University ("Client" or "you") (each of EAB and Client, a "Party" and collectively, the "Parties") describes the services to be performed by EAB pursuant to this Service Agreement and the Terms & Conditions attached to this Service Agreement (collectively, the "Agreement") for the Fiscal Years 2021, 2022, 2023, 2024, and 2025. In the event of any conflict between a term or condition set forth in this Service Agreement and a term or condition set forth in the Terms & Conditions, the term or condition set forth in the Service Agreement will control. All capitalized terms used and not expressly defined in this Service Agreement will have the meanings given to them in the Terms & Conditions.

i. Services Descriptions

A. Agreement Term

This Agreement will start on the Effective Date and end on June 30, 2023 (the "Term") unless extended as set forth herein.

Client may elect to extend the Term for an additional two years, with annual Program fees as set forth herein. To extend this Agreement for an additional two years, Client must provide written notice to EAB no later than sixty (60) days prior to last day of the Term. If Client does not provide such written notification, the Services will terminate on the end of the Term and Client will not owe the fees listed above for the period after the end of the Term.

B. Coordination of Services

Upon execution of this Program Order Form, EAB will assign a team led by key senior EAB staff member (Principal or Strategic Leader) who will serve as Client's primary point of contact and work collaboratively with Client leaders and staff to meet the program objectives outlined herein.

The EAB staff member is responsible for coordinating service delivery and program management across the Term, including program messaging, sequencing, and utilization of paper and electronic media.

EAB staff is available to travel to Client's campus an Annual Yield and Melt Strategy Summit, to the extent permissible by Client's policies and procedures, to discuss the services provided under the terms of this Agreement. All associated travel costs are assumed by EAB; the Client is not assessed any incremental fees for travel.

EAB staff will monitor and coordinate the following services along with the descriptions in Summary of Program Services for Client as applicable:

• Targeting recommendations for optimal results (including, as applicable, list recommendations and list order placement)
• Creative development: copy and design of all communication channels (print packages, emails, web pages, display ads, SMS text messages)
• Production of printed materials
• Development and hosting of program response sites
• Automated, regular exchange of Client data via secure FTP to EAB
• Return of required responder data to the Client's student information system ("SIS"), enterprise resource planning ("ERP") system or customer relationship management ("CRM") system
• Mailing and mail tracking
• Email deployment and delivery tracking
• Interim and final analyses
• Use of EAB's proprietary methods and systems

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