January_24_2023_Board_Book.pdf — PaddleOCR-VL (Baidu)

	PROGRAM	YEAR 1 (FY 2021)	YEAR 2 (FY 2022)	YEAR 3 (FY 2023)	YEAR 4 (FY 2024)	YEAR 5 (FY 2025)
Strategy	Targeting Strategy and Campaign Support Services	Included at No Additional Cost
Inquiry	Year-Round Search and Instantaneous Fulfillment\n• List Source Names Contacted:3\n• Year 1: 75,000\n• Years 2-5: 50,000\n• Student Responders Fulfilled (Digital): 6,000-8,000	200,220	172,610	177,800	183,150	188,650
Visit	YouVisit Virtual Tour	Integrated into Campaigns at No Additional Cost
Application	Application Marketing\n• Application Type: Custom\n• Inquiry Pool2: 8,000\n• Senior Search New Names.2\n50,000\n• Previously Purchased Names:2\n• Years 1-3: 25,000\n• Years 4-5: 6,500	294,030	302,870	313,100	304,740	313,890
Yield	Yield IQ	74,160	76,390	78,690	81,060	83,500
Yield	Annual Yield and Melt Strategy Summit	15,000 (Gratis)	15,000 (Gratis)	15,000 (Gratis)	15,000 (Gratis)	15,000 (Gratis)
Analytics	Enrollment IQ Platform, Benchmarking, National Student Clearinghouse Partnership	Included at No Additional Cost
	Total Value	583,410	566,870	584,590	583,950	601,040
	EAB Gratis Offering	(15,000)	(15,000)	(15,000)	(15,000)	(15,000)
	EAB Investment in Core Programs	(91,770)	(46,305)	(51,360)	(33,680)	(34,690)
	EAB Investment	(30,000)	(25,750)	(23,000)	(22,900)	(23,670)
	Total Cost to MSU	446,640	479,815	495,230	512,370	527,680

	YEAR 1	YEAR 2	YEAR 3	YEAR 4	YEAR 5
RELATED COST ESTIMATES	(FY 2021)	(FY 2022)	(FY 2023)	(FY 2024)	(FY 2025)
Postage Costs4	23,000	23,000	23,000	23,000	23,000
Digital Media Costs2	10,000	10,000	10,000	10,000	10,000
Estimate of All-In Cost to MSU	479,640	512,815	528,230	545,370	560,680

Campaign strategy, and associated audience composition and volume, is subject to change, in collaboration with MSU, following annual assessment of campaign efficacy.

4Postage and digital media costs are pass-through charges paid by EAB on MSU's behalf.