II. CONTRACT COMPONENTS AND ORDER OF PRECEDENCE

KSU's acceptance of the Contractor's offer—indicated by the issuance of this PSC—shall create a valid Contract between the Parties consisting of the following:

1. Procurement Statutes, Regulation, and Policies;
2. This PSC and any subsequent written amendments to this PSC;
3. Any other written agreements between the Parties (if applicable);
4. The Solicitation and all attachments (if applicable);
5. Any Best and Final Offer (if applicable);
6. Any clarifications concerning the Contractor's proposal in response to the Solicitation (if applicable); and
7. The Contractor’s proposal in response to the Solicitation (if applicable).

In the event of any dispute between or among the provisions of the Contract, the order of precedence shall be as enumerated above.

III. NEGOTIATED ITEMS

N/A

IV. PRICING

The costs for the services described above are as follows.

Services

For the adequate performance of the agreed-upon services described in this Contract, KSU agrees to pay the Contractor a sum not to exceed $275,000

Market Strategy - $41,250

Marketing and Lead Generation - $68,750

Lead/Application Nurture Process - $82,500

Ad and Media spend to support campaigns - $82,500.

The above sum shall be paid in the following manner:

KSU shall pay the Contractor within thirty (30) days of receipt of an apptoved invoice for services provided remitted to KSU's Accounts Payable department

The Contractor shall maintain supporting documents to substantiate invoices and shall furnish same if requested by KSU.

Travel

Travel expenses shall not exceed 0.00.