During 2024/2025, our communications reached an estimated 18.9 billion views with our extensive media coverage around the world - that's 800 million more than during 2023/2024.

Highlights included several high-profile stories with the BBC such as our continuing campaign against large-scale intensive 'megafarms'. Also highlighted was our concern with gene-editing animals to make them more resistant to diseases rather than addressing the real issue of overcrowded and unsanitary conditions that lead to animals getting ill in the first place. We also took part in a live interview on Sky News highlighting our campaign to ban octopus farming.

Around the globe, our committed communications teams worked relentlessly to keep our campaigns firmly in the media's spotlight. This has included coverage in some of the world's most prominent media outlets including La Repubblica in Italy, The New York Times in the USA, Ifeng News in China, and Le Monde in France.

Our Global CEO, Philip Lymbery continued to draw attention to the cruelty of factory farming through publication of new language editions of Sixty Harvests Left: How to Reach a Nature-friendly Future in Finland and the Czech Republic. He writes a fortnightly column in the UK newspaper, The Scotsman, with the online edition reaching 5.6 million views each month. His most popular column discussed the dramatic loss of birds, bees and other insects and the decline of biodiversity as a result of factory farming. With Leticia Carvalho, Head of Marine and Freshwater at UNEP, he wrote an article on how factory farming affects penguins and ocean health for Time Magazine, to coincide with World Ocean's Day in June.

Czech Republic. He writes a fortnightly column in the UK newspaper, The Scotsman, with the online edition reaching 5.6 million views each month. His most popular column discussed the dramatic loss of birds, bees and other insects and the decline of biodiversity as a result of factory farming. With Leticia Carvalho, Head of Marine and Freshwater at UNEP, he wrote an article on how factory farming affects penguins and ocean health for Time Magazine, to coincide with World Ocean's Day in June.

Potential global media reach: 18.9 BILLION views Total global media stories: 4,781 End the Cage Age campaign media coverage had a potential reach of 3.2 BILLION views Rethink Fish media coverage reached an estimated 742 MILLION views

Total global media stories: 4,781

End the Cage Age campaign media coverage had a potential reach of 3.2 BILLION views

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Rethink Fish media coverage reached an estimated 742 MILLION views