Strategic Plan Development Process

The City of Eustis' strategic plan is a long-term vision of where the City wants to be in the future, as well as the steps it will take to get there. The strategic plan serves as the roadmap in prioritizing objectives, priorities, resources, goals and actions for department operations and projects. The strategic plan also looks at important metrics and key performance indicators to ensure the City is on the path to continued success.

  • Core Mission Statement – the strategic plan foundation and reflects City objectives.
  • Vision Statement – based on the City's mission, the statement articulates future goals and outcomes; the vision statement is an anchor point for the City's strategic plan.
  • Core Values – part of the strategic foundation – the values are the beliefs that guide the conduct, activities and goals of the City.
  • Strategic Priorities – City priorities that are most likely to guarantee the City's strategic plan execution.
  • Goals & Strategies – all shareholders - City Commission, community, citizens, City departments and employees need to be involved in the strategic planning process. The entire process should be very transparent. The City's website constantly has updated information about City Commission meetings that are open to the public.
  • Actions & Accountability – every goal should have a project owner and should be measurable. The use of key performance indicators will assist in evaluating City priorities and goals directly. SWOT analysis (strengths, weaknesses, opportunities, and threats) is a framework used to evaluate an organization's position and helps develop strategic planning for targeted goals and actions.

Figure 11:

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