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The Town Council's reputation is based on perceptions – how people see us. Managing our reputation means first of all understanding what those perceptions are, deciding how we want to be seen, and planning how to get there. We will tackle this by focusing internal capacity on the Town Council's key messages and ensuring that the most appropriate level of resource is available for our key priorities and activities. Our communications platforms can be broken down into three:

3.1 Press Releases and Publications

3.2 Digital Media

3.3 Internal Communications

We will seek to maintain and further improve positive media coverage and develop our media relations service to promote and defend the council, recognising the proven link between the public's sense of feeling informed and feeling satisfied.

Whilst we have no set target in relation to the quantity of press releases sent out, we will issue press releases and social media posts about the work of the council, all key consultations we are carrying out and where needed, in response to a local important matter or emergency.

Press releases are always sent to the Newquay Voice and to Radio Newquay. These may go further afield to Cornwall Live, Pirate FM etc. where needed. Press releases should be presented in an official press release template, which can be found in the Communications folder.

Press releases will be written and sent out by Communications Officer when they are working, and by Deputy Town Clerk or Town Clerk when the Communications Officer is unavailable.

There will be a number of planned press releases available to send out throughout the year, these will include: Events (Newquay Sessions, Summer Finale, Christmas, Fireworks), Mayor Making, the Annual Town Meeting. Please refer to Appendix 1 to view these planned press releases.