4

1.1 In November 2020 Newquay Town Council adopted a new Corporate Plan that set out its mission, aims and objectives. The mission of the Town Council identifies 3 key elements that the Town Council will focus on delivering - Good Governance, Effective Asset Management and Proactive Community Engagement.

1.2 This strategy has been developed to assist in achieving the third element of the Town Council's mission – Proactive Community Engagement.

1.3 One of the aims of the Council is: "To encourage and promote economic, commercial, volunteer, and tourist involvement in the town through proactive community engagement, event management and delivery of library and information services to meet the needs of a diverse community from the cradle to grave. In developing community engagement, the Council will improve two-way information, seek opinion, inform decision making and celebrate Newquay's efforts and successes."

1.4 This strategy has been developed to assist in achieving that aim.

1.5 Furthermore, one of the objectives of the Community and Tourism Committee is: "To manage and seek to continuously improve community information and engagement through a wide range of media (written, verbal and digital) and the implementation of an effective Communication Strategy."

1.6 This strategy looks at how to improve the way in which the Council engages, consults and communicates with its residents and partners on important issues to ensure views are listened to and used to develop, enhance and improve services, the environment and the quality of life for residents.

1.7 Proactive, effective, and responsive community engagement and communications will ensure that all staff, residents, our partners local businesses and other stakeholders and everyone else who deals with the Council will have a clear understanding and a positive perception of our vision for the town, our mission aims & objectives, services and achievements, leading to higher levels of satisfaction and engagement.

1.8 By maintaining a strong and recognisable Council brand and identity, we will raise the profile of the Town Council and build trust between the Town Council and our residents.

1.9 This strategy will be a 'living' document and will be updated to reflect changing priorities or requirements.