3

Contents

1. Strategy Background & Purpose.....4
2. Community Engagement .....5
3. Communication .....6 3.1 Press Releases & Publications .....6 3.1.1 Press Releases .....6 3.1.2 Publications .....7 3.1.3 Emergency Responses .....7 3.2 Digital Media .....8 3.2.1 Social media .....8 3.2.2 Newsletter ..... Error! Bookmark not defined. 3.2.3 Website .....8 3.3 Internal Communications .....10
4. Events Support .....10
5. Who Communicates? .....11
6. Language Styles .....12
7. The Use of Artificial Intelligence .....13
8. Passwords and Security .....14
9. Dealing with Trolling, Swearing and Abusive Behaviour on Social Media .....15
10. Resources & Equipment .....16
11. Working with Partners .....16
12. Summary .....17 Appendix 1 – Press Release Layout .....18 Appendix 2 – Example Reactive Press Releases/Emergencies .....27

Newquay Town Council – Office Policy/Procedure Document