{ "document_id": 16857, "page": 164, "width_pt": 612, "height_pt": 792, "rotation": 0, "pipeline_version": "paddleocr-vl-1.6+paul-48", "engine": "paddleocr_vl", "source_run_id": 16968, "item_count": 32, "counts_by_type": { "caption": 1, "footer": 2, "header": 3, "heading": 3, "list": 1, "list_item": 3, "table": 2, "table_cell": 14, "text": 3 }, "build_ms": 13, "items": [ { "id": "p164.1", "order": 1, "type": "header", "bbox": { "l": 52.08, "t": 751.2, "r": 164.64, "b": 738.96 }, "text": "KENTUCKY STATE UNIVERSITY", "attrs": { "block_label": "header" }, "level": 2 }, { "id": "p164.2", "order": 2, "type": "header", "bbox": { "l": 217.2, "t": 737.52, "r": 278.64, "b": 724.8 }, "text": "Total 15", "attrs": { "block_label": "header" }, "level": 2 }, { "id": "p164.3", "order": 3, "type": "header", "bbox": { "l": 455.04, "t": 737.04, "r": 510.24, "b": 725.28 }, "text": "Total 12", "attrs": { "block_label": "header" }, "level": 2 }, { "id": "p164.4", "order": 4, "type": "heading", "bbox": { "l": 51.84, "t": 696.96, "r": 132.48, "b": 685.2 }, "text": "Marketing Track", "attrs": { "block_label": "paragraph_title" }, "level": 3 }, { "id": "p164.5", "order": 5, "type": "text", "bbox": { "l": 50.88, "t": 683.04, "r": 537.36, "b": 655.68 }, "text": "The Marketing curriculum provides a specialization of study for students planning careers in marketing research, advertising, retailing, or sales management." }, { "id": "p164.6", "order": 6, "type": "heading", "bbox": { "l": 51.84, "t": 640.8, "r": 88.32, "b": 629.28 }, "text": "Mission", "attrs": { "block_label": "paragraph_title" }, "level": 3 }, { "id": "p164.7", "order": 7, "type": "text", "bbox": { "l": 51.36, "t": 626.64, "r": 549.84, "b": 571.92 }, "text": "Graduates in the marketing specialization will possess the communication, analytical, and problem-solving skills required for filling professional marketing positions in corporate, government, or small business organizations in an ever-changing, and globally competitive business environment. This program also provides a solid background for students who may want to pursue graduate work in business or related areas. Graduates should be able to:" }, { "id": "p164.8", "order": 8, "type": "list", "bbox": { "l": 68.4, "t": 570.6297999999999, "r": 548.16, "b": 500.16 }, "text": "", "attrs": { "item_count": 3 }, "children": [ { "id": "p164.8.1", "order": 9, "type": "list_item", "bbox": { "l": 68.4, "t": 570.6297999999999, "r": 485.28, "b": 557.28 }, "text": "Understand basic marketing principles and apply them effectively in their professional lives;", "marker": "•" }, { "id": "p164.8.2", "order": 10, "type": "list_item", "bbox": { "l": 69.12, "t": 555.9898000000001, "r": 548.16, "b": 528.96 }, "text": "Design and manage programs that create and deliver the organization's products and services to its various markets; and", "marker": "•" }, { "id": "p164.8.3", "order": 11, "type": "list_item", "bbox": { "l": 68.64, "t": 527.2798, "r": 539.28, "b": 500.16 }, "text": "Demonstrate analytical, problem-solving, decision-making, communication, quantitative and information technology skills." } ] }, { "id": "p164.9", "order": 12, "type": "heading", "bbox": { "l": 51.84, "t": 484.32, "r": 146.16, "b": 472.32 }, "text": "Career Opportunities", "attrs": { "block_label": "paragraph_title" }, "level": 3 }, { "id": "p164.10", "order": 13, "type": "text", "bbox": { "l": 51.36, "t": 470.4, "r": 549.6, "b": 414.24 }, "text": "Students who successfully complete the marketing track may either join the workforce immediately upon graduation or pursue a graduate degree. Career marketing opportunities include positions at management-trainee level in corporate marketing, sales, account management, distribution management, and advertising. Graduate degree opportunities include the M.B.A. (Master's of Business Administration)." }, { "id": "p164.11", "order": 14, "type": "caption", "bbox": { "l": 203.28, "t": 400.8, "r": 408.24, "b": 360.96 }, "text": "Bachelor of Arts in Business Administration\nMarketing Track\n120 credit hours", "attrs": { "block_label": "figure_title" } }, { "id": "p164.12", "order": 15, "type": "table", "bbox": { "l": 71.28, "t": 360.48, "r": 303.12, "b": 57.12 }, "text": "", "attrs": { "block_label": "table", "n_rows": 3, "n_cols": 2, "integrity": { "cells_checked": 6, "cells_flagged": 0 } }, "children": [ { "id": "p164.12.1", "order": 16, "type": "table_cell", "bbox": { "l": 139.34, "t": 354.97268, "r": 196.48052, "b": 346.00868 }, "text": "Term 1 (Fall)", "attrs": { "row": 0, "col": 0, "rowspan": 1, "colspan": 1, "bbox_refit": true, "column_header": true, "header_source": "pdf" } }, { "id": "p164.12.2", "order": 17, "type": "table_cell", "bbox": { "l": 269.21, "t": 354.97268, "r": 295.86296, "b": 346.00868 }, "text": "Hours", "attrs": { "row": 0, "col": 1, "rowspan": 1, "colspan": 1, "bbox_refit": true, "column_header": true, "header_source": "pdf" } }, { "id": "p164.12.3", "order": 18, "type": "table_cell", "bbox": { "l": 77.664, "t": 331.45268, "r": 258.26852, "b": 154.45867999999996 }, "text": "ENG 101: English Composition I\nBUA 101: Computer Applications in Bus\nMAT 115A: Acc College Algebra\nEDU 118: Intro to Univ. Learning\nHumanities Requirement I\nTotal\nTerm 2 (Spring)\nENG 102: English Composition II\nSPE 103: Interpersonal Communication\nECO 201: Principles of Economics I\nKSU 186: Navigating the Tech World\nNatural Science Requirement\nTotal\nTerm 3 (Fall)\nACC 201 Principles of Accounting I", "attrs": { "row": 1, "col": 0, "rowspan": 1, "colspan": 1, "bbox_refit": true, "merged_continuation": true } }, { "id": "p164.12.4", "order": 19, "type": "table_cell", "bbox": { "l": 269.21, "t": 331.45268, "r": 295.86296, "b": 154.45867999999996 }, "text": "4\n3\n4\n3\n3\n17\nHours\n3\n3\n3\n3\n4\n16\nHours\n3", "attrs": { "row": 1, "col": 1, "rowspan": 1, "colspan": 1, "bbox_refit": true, "merged_continuation": true } }, { "id": "p164.12.5", "order": 20, "type": "table_cell", "bbox": { "l": 77.664, "t": 139.90268000000003, "r": 258.26852, "b": 58.942679999999996 }, "text": "ECO 202 Principles of Economics II\nBUA 204 or ENG 216\nHumanities Requirement II\nArts Block\nTotal\nTerm 4 (Spring)\nACC 202 Principles of Accounting II", "attrs": { "row": 2, "col": 0, "rowspan": 1, "colspan": 1, "bbox_refit": true, "merged_continuation": true } }, { "id": "p164.12.6", "order": 21, "type": "table_cell", "bbox": { "l": 269.21, "t": 139.90268000000003, "r": 295.86296, "b": 58.942679999999996 }, "text": "3\n3\n3\n3\n15\nHours\n3", "attrs": { "row": 2, "col": 1, "rowspan": 1, "colspan": 1, "bbox_refit": true, "merged_continuation": true } } ] }, { "id": "p164.13", "order": 22, "type": "table", "bbox": { "l": 314.4, "t": 358.56, "r": 540.72, "b": 57.6 }, "text": "", "attrs": { "block_label": "table", "n_rows": 4, "n_cols": 2, "integrity": { "cells_checked": 8, "cells_flagged": 0 } }, "children": [ { "id": "p164.13.1", "order": 23, "type": "table_cell", "bbox": { "l": 379.87, "t": 354.97268, "r": 437.01052, "b": 346.00868 }, "text": "Term 5 (Fall)", "attrs": { "row": 0, "col": 0, "rowspan": 1, "colspan": 1, "bbox_refit": true, "column_header": true, "header_source": "pdf" } }, { "id": "p164.13.2", "order": 24, "type": "table_cell", "bbox": { "l": 507.7, "t": 354.97268, "r": 534.35296, "b": 346.00868 }, "text": "Hours", "attrs": { "row": 0, "col": 1, "rowspan": 1, "colspan": 1, "bbox_refit": true, "column_header": true, "header_source": "pdf" } }, { "id": "p164.13.3", "order": 25, "type": "table_cell", "bbox": { "l": 320.09, "t": 342.97268, "r": 435.05828, "b": 334.00868 }, "text": "Social & Behavioral Science Requirement II", "attrs": { "row": 1, "col": 0, "rowspan": 1, "colspan": 1, "bbox_refit": true } }, { "id": "p164.13.4", "order": 26, "type": "table_cell", "bbox": { "l": 517.18, "t": 337.21268, "r": 522.16, "b": 328.24868 }, "text": "3", "attrs": { "row": 1, "col": 1, "rowspan": 1, "colspan": 1, "bbox_refit": true } }, { "id": "p164.13.5", "order": 27, "type": "table_cell", "bbox": { "l": 320.09, "t": 319.45268, "r": 496.99852, "b": 154.45867999999996 }, "text": "BUA 380: Leadership & Business Ethics\nBUA 321 Legal Environment\nMGT 352 Supply Chain Management\nMKT 310 Personal Selling\nTotal\nTerm 6 (Spring)\nBUA 320 Business Statistics\nBUA 370 Global Business Issues\nFIN 330 Corporate Finance\nMKT 315 Retailing Management\nMGT 465 Entrepreneurship\nTotal\nTerm 7 (Fall)\nBUA 325 Business Research & Analysis", "attrs": { "row": 2, "col": 0, "rowspan": 1, "colspan": 1, "bbox_refit": true, "merged_continuation": true } }, { "id": "p164.13.6", "order": 28, "type": "table_cell", "bbox": { "l": 507.7, "t": 319.45268, "r": 534.35296, "b": 154.45867999999996 }, "text": "3\n3\n3\n3\n15\nHours\n3\n3\n3\n3\n3\n15\nHours\n3", "attrs": { "row": 2, "col": 1, "rowspan": 1, "colspan": 1, "bbox_refit": true, "merged_continuation": true } }, { "id": "p164.13.7", "order": 29, "type": "table_cell", "bbox": { "l": 320.09, "t": 151.42268, "r": 496.99852, "b": 58.942679999999996 }, "text": "ECO 321 Quantitative Methods of Decision Making\nMKT 320 Marketing Communication\nMKT 440 Consumer Behavior\nMKT 325 Electronic Commerce\nTotal\nTerm 8 (Spring)\nMGT 490 Strategic Management/Capstone", "attrs": { "row": 3, "col": 0, "rowspan": 1, "colspan": 1, "bbox_refit": true, "merged_continuation": true } }, { "id": "p164.13.8", "order": 30, "type": "table_cell", "bbox": { "l": 507.7, "t": 139.90268000000003, "r": 534.35296, "b": 58.942679999999996 }, "text": "3\n3\n3\n3\n15\nHours\n3", "attrs": { "row": 3, "col": 1, "rowspan": 1, "colspan": 1, "bbox_refit": true, "merged_continuation": true } } ] }, { "id": "p164.14", "order": 31, "type": "footer", "bbox": { "l": 53.52, "t": 44.4, "r": 67.68, "b": 35.52 }, "text": "164", "attrs": { "block_label": "number" } }, { "id": "p164.15", "order": 32, "type": "footer", "bbox": { "l": 227.52, "t": 44.88, "r": 384.48, "b": 35.52 }, "text": "2021-2022 KSU UNDERGRADUATE CATALOG", "attrs": { "block_label": "footer" } } ], "excluded_furniture": { "first": [], "last": [] } }