{ "document_id": 16856, "page": 201, "width_pt": 612, "height_pt": 792, "rotation": 0, "pipeline_version": "paddleocr-vl-1.6+paul-48", "engine": "paddleocr_vl", "source_run_id": 16967, "item_count": 27, "counts_by_type": { "footer": 1, "formula": 1, "heading": 5, "list": 1, "list_item": 3, "table": 2, "table_cell": 7, "text": 7 }, "build_ms": 4, "items": [ { "id": "p201.1", "order": 1, "type": "text", "bbox": { "l": 50.64, "t": 718.8, "r": 339.12, "b": 623.04 }, "text": "MIS 303: Business Database Systems\nMIS 320: Introduction to ERP & Business Processes\nMIS 360: Advanced Mgmt Information Systems\nMIS 370: Electronic Commerce\nMIS 410: Internet Application Development\nMIS Electives (6 hours) *\n* Choose from: MIS 420, MIS 430, MIS 470 and MIS 475" }, { "id": "p201.2", "order": 2, "type": "heading", "bbox": { "l": 51.6, "t": 609.36, "r": 239.76, "b": 596.88 }, "text": "MARKETING SPECIALIZATION", "attrs": { "block_label": "paragraph_title" }, "level": 3 }, { "id": "p201.3", "order": 3, "type": "text", "bbox": { "l": 51.84, "t": 595.2, "r": 558.72, "b": 567.84 }, "text": "The Marketing curriculum provides a specialization of study for students planning careers in marketing research, advertising, retailing, or sales management." }, { "id": "p201.4", "order": 4, "type": "heading", "bbox": { "l": 52.32, "t": 561.36, "r": 95.76, "b": 549.6 }, "text": "Mission", "attrs": { "block_label": "paragraph_title" }, "level": 3 }, { "id": "p201.5", "order": 5, "type": "text", "bbox": { "l": 51.84, "t": 547.44, "r": 559.92, "b": 479.76 }, "text": "Graduates in the marketing specialization will possess the communication, analytical, and problem-solving skills required for filling professional marketing positions in corporate, government, or small business organizations in an ever-changing, and globally competitive business environment. This program also provides a solid background for students who may want to pursue graduate work in business or related areas. Graduates should be able to:" }, { "id": "p201.6", "order": 6, "type": "list", "bbox": { "l": 68.64, "t": 478.08, "r": 559.44, "b": 407.76 }, "text": "", "attrs": { "item_count": 3 }, "children": [ { "id": "p201.6.1", "order": 7, "type": "list_item", "bbox": { "l": 68.64, "t": 478.08, "r": 536.64, "b": 464.64 }, "text": "Understand basic marketing principles and apply them effectively in their professional lives;", "marker": "•" }, { "id": "p201.6.2", "order": 8, "type": "list_item", "bbox": { "l": 69.12, "t": 462.24, "r": 559.44, "b": 437.04 }, "text": "Design and manage programs that create and deliver the organization's products and services to its various markets; and", "marker": "-" }, { "id": "p201.6.3", "order": 9, "type": "list_item", "bbox": { "l": 68.88, "t": 434.16, "r": 538.08, "b": 407.76 }, "text": "Demonstrate analytical, problem-solving, decision-making, communication, quantitative and information technology skills." } ] }, { "id": "p201.7", "order": 10, "type": "heading", "bbox": { "l": 51.84, "t": 401.28, "r": 167.52, "b": 388.08 }, "text": "Career Opportunities", "attrs": { "block_label": "paragraph_title" }, "level": 3 }, { "id": "p201.8", "order": 11, "type": "text", "bbox": { "l": 51.12, "t": 387.12, "r": 559.92, "b": 318 }, "text": "Students who successfully complete the Marketing specialization may either join the workforce immediately upon graduation or pursue a graduate degree. Career marketing opportunities include positions at management-trainee level in corporate marketing, sales, account management, distribution management, and advertising. Graduate degree opportunities include the MBA (Masters of Business Administration), and the Ph.D. with a major in marketing or other management disciplines." }, { "id": "p201.9", "order": 12, "type": "table", "bbox": { "l": 51.36, "t": 310.166, "r": 545.52, "b": 242.16 }, "text": "", "attrs": { "block_label": "table", "n_rows": 2, "n_cols": 4, "integrity": { "cells_checked": 5, "cells_flagged": 0 } }, "children": [ { "id": "p201.9.1", "order": 13, "type": "table_cell", "bbox": { "l": 54, "t": 310.166, "r": 420.01, "b": 299.366 }, "text": "Professional Courses for Marketing Specialization—24 Semester Hours", "attrs": { "row": 0, "col": 0, "rowspan": 1, "colspan": 4, "bbox_refit": true } }, { "id": "p201.9.2", "order": 14, "type": "table_cell", "bbox": { "l": 54, "t": 296.606, "r": 105, "b": 244.37599999999998 }, "text": "MGT 352:\nMKT 310:\nMKT 315:\nMKT 320:", "attrs": { "row": 1, "col": 0, "rowspan": 1, "colspan": 1, "bbox_refit": true, "merged_continuation": true } }, { "id": "p201.9.3", "order": 15, "type": "table_cell", "bbox": { "l": 126.02, "t": 296.606, "r": 260.948, "b": 244.37599999999998 }, "text": "Supply Chain Management\nPersonal Selling\nRetailing Management\nMarketing Communications", "attrs": { "row": 1, "col": 1, "rowspan": 1, "colspan": 1, "bbox_refit": true, "merged_continuation": true } }, { "id": "p201.9.4", "order": 16, "type": "table_cell", "bbox": { "l": 324.07, "t": 296.606, "r": 375.07, "b": 244.37599999999998 }, "text": "MKT 325:\nMKT 430:\nMKT 440:\nMKT 490:", "attrs": { "row": 1, "col": 2, "rowspan": 1, "colspan": 1, "bbox_refit": true, "merged_continuation": true } }, { "id": "p201.9.5", "order": 17, "type": "table_cell", "bbox": { "l": 396.07, "t": 296.606, "r": 541.504, "b": 244.37599999999998 }, "text": "Internet Marketing\nMarketing Research\nConsumer Behavior\nStrategic Market Management", "attrs": { "row": 1, "col": 3, "rowspan": 1, "colspan": 1, "bbox_refit": true, "merged_continuation": true } } ] }, { "id": "p201.10", "order": 18, "type": "heading", "bbox": { "l": 51.84, "t": 218.4, "r": 171.6, "b": 204.72 }, "text": "MINOR PROGRAMS", "attrs": { "block_label": "paragraph_title" }, "level": 3 }, { "id": "p201.11", "order": 19, "type": "heading", "bbox": { "l": 51.6, "t": 198.24, "r": 271.92, "b": 184.56 }, "text": "Minor in Accounting—18 Semester Hours", "attrs": { "block_label": "paragraph_title" }, "level": 3 }, { "id": "p201.12", "order": 20, "type": "text", "bbox": { "l": 51.84, "t": 183.6, "r": 482.64, "b": 170.16 }, "text": "Students electing a minor in Accounting should complete the following course sequence:" }, { "id": "p201.13", "order": 21, "type": "text", "bbox": { "l": 51.6, "t": 156.48, "r": 192, "b": 144 }, "text": "Number Course Title" }, { "id": "p201.14", "order": 22, "type": "table", "bbox": { "l": 53.52, "t": 146.64, "r": 259.2, "b": 85.92 }, "text": "", "attrs": { "block_label": "table", "n_rows": 1, "n_cols": 2, "integrity": { "cells_checked": 2, "cells_flagged": 0 } }, "children": [ { "id": "p201.14.1", "order": 23, "type": "table_cell", "bbox": { "l": 54, "t": 140.57600000000002, "r": 99.708, "b": 88.356 }, "text": "ACC 201\nACC 202\nACC 301\nACC 302", "attrs": { "row": 0, "col": 0, "rowspan": 1, "colspan": 1, "bbox_refit": true, "merged_continuation": true } }, { "id": "p201.14.2", "order": 24, "type": "table_cell", "bbox": { "l": 126.02, "t": 140.57600000000002, "r": 257.072, "b": 88.356 }, "text": "Principles of Accounting I\nPrinciples of Accounting II\nIntermediate Accounting I\nIntermediate Accounting II", "attrs": { "row": 0, "col": 1, "rowspan": 1, "colspan": 1, "bbox_refit": true, "merged_continuation": true } } ] }, { "id": "p201.15", "order": 25, "type": "text", "bbox": { "l": 50.4, "t": 87.36, "r": 265.44, "b": 75.12 }, "text": "ACC[p201.15.1] *Elective", "children": [ { "id": "p201.15.1", "order": 26, "type": "formula", "bbox": { "l": 50.4, "t": 87.36, "r": 265.44, "b": 75.12 }, "text": "¹", "attrs": { "latex": "^{1}", "inline": true, "text_offset": 3, "text_span": 11, "bbox_estimated": true, "alt": "to the power of 1", "mathml": "1" } } ] }, { "id": "p201.16", "order": 27, "type": "footer", "bbox": { "l": 296.4, "t": 70.56, "r": 315.6, "b": 60.48 }, "text": "199", "attrs": { "block_label": "number" } } ], "excluded_furniture": { "first": [], "last": [] } }