{
    "document_id": 16851,
    "page": 258,
    "width_pt": 612,
    "height_pt": 792,
    "rotation": 0,
    "pipeline_version": "paddleocr-vl-1.6+paul-48",
    "engine": "paddleocr_vl",
    "source_run_id": 16962,
    "item_count": 36,
    "counts_by_type": {
        "footer": 1,
        "header": 2,
        "heading": 13,
        "text": 20
    },
    "build_ms": 4,
    "items": [
        {
            "id": "p258.1",
            "order": 1,
            "type": "header",
            "bbox": {
                "l": 287.04,
                "t": 737.52,
                "r": 294,
                "b": 727.2
            },
            "text": "3",
            "attrs": {
                "block_label": "number"
            },
            "level": 2
        },
        {
            "id": "p258.2",
            "order": 2,
            "type": "header",
            "bbox": {
                "l": 556.56,
                "t": 725.28,
                "r": 564.48,
                "b": 714.24
            },
            "text": "3",
            "attrs": {
                "block_label": "aside_text"
            },
            "level": 2
        },
        {
            "id": "p258.3",
            "order": 3,
            "type": "heading",
            "bbox": {
                "l": 51.6,
                "t": 738,
                "r": 232.56,
                "b": 726.24
            },
            "text": "MIS/MKT 450: Electronic Commerce",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p258.4",
            "order": 4,
            "type": "text",
            "bbox": {
                "l": 51.36,
                "t": 725.04,
                "r": 291.6,
                "b": 638.4
            },
            "text": "Prerequisite: MGT 301, MKT 301, MIS 360 or consent of instructor. This course examines integration of technology and commercial practices for doing business on the Internet. The course will explore key concepts, models, tools, and applications as well as legal, economic, social and business issues related to e-commerce."
        },
        {
            "id": "p258.5",
            "order": 5,
            "type": "heading",
            "bbox": {
                "l": 51.6,
                "t": 626.88,
                "r": 293.52,
                "b": 614.4
            },
            "text": "MIS 460: Internet Application Development 3",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p258.6",
            "order": 6,
            "type": "text",
            "bbox": {
                "l": 51.36,
                "t": 614.4,
                "r": 292.8,
                "b": 550.32
            },
            "text": "Prerequisites: MIS 303 and MIS 360 or consent of instructor. This course covers concepts, principles, and techniques of Internet business applications development. The course provides students both theory and practical application of e-business technologies."
        },
        {
            "id": "p258.7",
            "order": 7,
            "type": "heading",
            "bbox": {
                "l": 52.08,
                "t": 540.24,
                "r": 264.72,
                "b": 515.52
            },
            "text": "MIS 480: Management Information Systems Internship",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p258.8",
            "order": 8,
            "type": "text",
            "bbox": {
                "l": 286.56,
                "t": 527.04,
                "r": 293.76,
                "b": 516.48
            },
            "text": "3",
            "attrs": {
                "block_label": "aside_text"
            }
        },
        {
            "id": "p258.9",
            "order": 9,
            "type": "text",
            "bbox": {
                "l": 51.12,
                "t": 515.76,
                "r": 292.08,
                "b": 451.92
            },
            "text": "Prerequisite: MIS 300 and junior or senior status and consent of chairperson. Off-campus on-the-job employment related to the discipline of marketing. leadership, culture, or other current issues. Should be taken in the final semester of the MBA program."
        },
        {
            "id": "p258.10",
            "order": 10,
            "type": "heading",
            "bbox": {
                "l": 51.84,
                "t": 440.88,
                "r": 243.36,
                "b": 429.12
            },
            "text": "MIS 497: Topics in Information Systems",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p258.11",
            "order": 11,
            "type": "text",
            "bbox": {
                "l": 286.32,
                "t": 440.88,
                "r": 294.24,
                "b": 430.08
            },
            "text": "3",
            "attrs": {
                "block_label": "aside_text"
            }
        },
        {
            "id": "p258.12",
            "order": 12,
            "type": "text",
            "bbox": {
                "l": 51.36,
                "t": 428.16,
                "r": 291.6,
                "b": 303.84
            },
            "text": "Prerequisite: MIS 360 or MIS 460 or consent of instructor. This course addresses topics of current interest in information systems. Examples of topics include data warehousing, information security, information systems economics, knowledge management systems, or other emerging technologies and MIS topics. Specific topics may vary in different semesters, as will the associated course prerequisites. The student is advised to check with the School of Business or his/her adviser on this offering."
        },
        {
            "id": "p258.13",
            "order": 13,
            "type": "heading",
            "bbox": {
                "l": 52.08,
                "t": 292.56,
                "r": 226.32,
                "b": 280.56
            },
            "text": "MIS 499. Independent Study in MIS",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p258.14",
            "order": 14,
            "type": "text",
            "bbox": {
                "l": 286.56,
                "t": 292.08,
                "r": 293.52,
                "b": 281.28
            },
            "text": "3",
            "attrs": {
                "block_label": "aside_text"
            }
        },
        {
            "id": "p258.15",
            "order": 15,
            "type": "text",
            "bbox": {
                "l": 51.36,
                "t": 279.84,
                "r": 292.56,
                "b": 229.68
            },
            "text": "Prerequisite: Senior classification and consent of the chairperson. Research and in-depth study of a particular marketing concept or problem under the direction of a faculty member."
        },
        {
            "id": "p258.16",
            "order": 16,
            "type": "heading",
            "bbox": {
                "l": 51.36,
                "t": 217.92,
                "r": 293.52,
                "b": 206.16
            },
            "text": "MIS 510: Management Information Systems 3",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p258.17",
            "order": 17,
            "type": "text",
            "bbox": {
                "l": 51.12,
                "t": 205.2,
                "r": 292.08,
                "b": 105.84
            },
            "text": "This course introduces a variety of issues relating to managing information systems and strategic role of information technology in enabling an organization to gain and maintain competitive advantage. It addresses both behavioral and technical issues and uses case studies as a means of exploring a number of decision situations in organizations. All issues are considered from the managerial perspective."
        },
        {
            "id": "p258.18",
            "order": 18,
            "type": "heading",
            "bbox": {
                "l": 321.84,
                "t": 738,
                "r": 551.04,
                "b": 713.76
            },
            "text": "MIS 597: Contemporary Topics in Management Information Systems (MIS)",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p258.19",
            "order": 19,
            "type": "text",
            "bbox": {
                "l": 320.88,
                "t": 712.8,
                "r": 561.84,
                "b": 613.2
            },
            "text": "An exploration of contemporary topics in management information systems. May be repeated up the three times for different topics. Examples topics include: strategic management of technological innovation, customer relationship management system, global information systems, business intelligence and knowledge management or other emerging or relevant special topics."
        },
        {
            "id": "p258.20",
            "order": 20,
            "type": "heading",
            "bbox": {
                "l": 321.84,
                "t": 601.92,
                "r": 395.52,
                "b": 589.92
            },
            "text": "MARKETING",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p258.21",
            "order": 21,
            "type": "heading",
            "bbox": {
                "l": 321.84,
                "t": 586.56,
                "r": 487.2,
                "b": 574.08
            },
            "text": "MKT 301: Principles of Marketing",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p258.22",
            "order": 22,
            "type": "text",
            "bbox": {
                "l": 557.04,
                "t": 586.32,
                "r": 564,
                "b": 574.8
            },
            "text": "3",
            "attrs": {
                "block_label": "aside_text"
            }
        },
        {
            "id": "p258.23",
            "order": 23,
            "type": "text",
            "bbox": {
                "l": 321.36,
                "t": 574.08,
                "r": 563.52,
                "b": 510.96
            },
            "text": "Prerequisite: ACC 201, BUA 204 and ECO 201, all with grades of C or better. A study of the movement of goods from producers to consumers emphasizing the importance of satisfying customers' needs through the development of effective marketing mixes."
        },
        {
            "id": "p258.24",
            "order": 24,
            "type": "heading",
            "bbox": {
                "l": 322.56,
                "t": 503.04,
                "r": 508.56,
                "b": 490.8
            },
            "text": "MKT 410: Marketing Communications",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p258.25",
            "order": 25,
            "type": "text",
            "bbox": {
                "l": 556.8,
                "t": 503.04,
                "r": 564,
                "b": 491.76
            },
            "text": "3",
            "attrs": {
                "block_label": "aside_text"
            }
        },
        {
            "id": "p258.26",
            "order": 26,
            "type": "text",
            "bbox": {
                "l": 321.6,
                "t": 492.72,
                "r": 563.28,
                "b": 428.16
            },
            "text": "Prerequisites: MGT 301 and MKT 301. A study of marketing communications concepts including identification of communications goals, analysis of advertising, sales promotion, public relations and personal selling."
        },
        {
            "id": "p258.27",
            "order": 27,
            "type": "text",
            "bbox": {
                "l": 321.36,
                "t": 420,
                "r": 564.96,
                "b": 356.88
            },
            "text": "MKT 420: Strategic Marketing Management 3\nPrerequisites: MGT 301 and MKT 301. A study of the problems faced by marketing executives whose responsibility is to develop winning marketing mixes and strategies."
        },
        {
            "id": "p258.28",
            "order": 28,
            "type": "heading",
            "bbox": {
                "l": 322.08,
                "t": 348.96,
                "r": 563.52,
                "b": 337.2
            },
            "text": "MKT 430: Marketing Research",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p258.29",
            "order": 29,
            "type": "text",
            "bbox": {
                "l": 556.32,
                "t": 348.72,
                "r": 564.48,
                "b": 337.92
            },
            "text": "3",
            "attrs": {
                "block_label": "aside_text"
            }
        },
        {
            "id": "p258.30",
            "order": 30,
            "type": "text",
            "bbox": {
                "l": 321.36,
                "t": 336.24,
                "r": 562.08,
                "b": 285.6
            },
            "text": "Prerequisites: BUA 320, MGT 301, and MKT 301. A study of the scope and applications of marketing research, research designs, sampling methods, data collection and analysis, and research report writing."
        },
        {
            "id": "p258.31",
            "order": 31,
            "type": "text",
            "bbox": {
                "l": 557.04,
                "t": 277.92,
                "r": 564.24,
                "b": 266.88
            },
            "text": "3",
            "attrs": {
                "block_label": "aside_text"
            }
        },
        {
            "id": "p258.32",
            "order": 32,
            "type": "heading",
            "bbox": {
                "l": 322.56,
                "t": 277.68,
                "r": 470.16,
                "b": 265.92
            },
            "text": "MKT 440: Consumer Behavior",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p258.33",
            "order": 33,
            "type": "text",
            "bbox": {
                "l": 321.12,
                "t": 265.2,
                "r": 562.56,
                "b": 202.08
            },
            "text": "Prerequisite: MGT 301 and MKT 301. A study of the factors determining consumers' behavior patterns, especially as affected by economics, psychology, social psychology, and cultural anthropology and of the implications of these factors for marketing strategies."
        },
        {
            "id": "p258.34",
            "order": 34,
            "type": "heading",
            "bbox": {
                "l": 322.32,
                "t": 194.64,
                "r": 502.56,
                "b": 182.64
            },
            "text": "MKT/MIS 450: Electronic Commerce",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p258.35",
            "order": 35,
            "type": "text",
            "bbox": {
                "l": 557.04,
                "t": 194.16,
                "r": 564.24,
                "b": 183.36
            },
            "text": "3",
            "attrs": {
                "block_label": "aside_text"
            }
        },
        {
            "id": "p258.36",
            "order": 36,
            "type": "footer",
            "bbox": {
                "l": 234.72,
                "t": 93.6,
                "r": 376.56,
                "b": 73.68
            },
            "text": "KSU CATALOGUE, 2011-2012\n247",
            "attrs": {
                "block_label": "footer"
            }
        }
    ],
    "excluded_furniture": {
        "first": [],
        "last": []
    }
}