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            "text": "MARKETING SPECIALIZATION",
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            "text": "The Marketing curriculum provides a specialization of study for students planning careers in marketing research, advertising, retailing, or sales management."
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            "text": "Graduates in the marketing specialization will possess the communication, analytical, and problem-solving skills required for filling professional marketing positions in corporate, government, or small business organizations in an ever-changing, and globally competitive business environment. This program also provides a solid background for students who may want to pursue graduate work in business or related areas."
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                    "text": "Understand basic marketing principles and apply them effectively in their professional lives;",
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                    "text": "Design and manage programs that create and deliver the organization’s products and services to its various markets;",
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            "text": "Career Opportunities",
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            "text": "Students who successfully complete the Marketing specialization may either join the workforce immediately upon graduation or pursue a graduate degree. Career marketing opportunities include positions at management-trainee level in corporate marketing, sales, account management, distribution management, and advertising. Graduate degree opportunities include the MBA (Masters of Business Administration), and the Ph.D. with a major in marketing or other management disciplines."
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            "text": "Professional Courses for Marketing\nSpecialization—18 credit hours",
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            "text": "KSU CATALOGUE, 2011-2012",
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