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        {
            "id": "p267.1",
            "order": 1,
            "type": "header",
            "bbox": {
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            "text": "3",
            "attrs": {
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        {
            "id": "p267.2",
            "order": 2,
            "type": "header",
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            "text": "3",
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        {
            "id": "p267.3",
            "order": 3,
            "type": "heading",
            "bbox": {
                "l": 52.32,
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                "r": 225.6,
                "b": 727.2
            },
            "text": "MIS 497: Topics in Information Systems",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p267.4",
            "order": 4,
            "type": "text",
            "bbox": {
                "l": 51.36,
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            "text": "Prerequisite: MIS 360 or MIS 460 or consent of instructor.\nThis course addresses topics of current interest in information systems. Examples of topics include data warehousing, information security, information systems economics, knowledge management systems, or other emerging technologies and MIS topics. Specific topics may vary in different semesters, as will the associated course prerequisites. The student is advised to check with the School of Business or his/her adviser on this offering."
        },
        {
            "id": "p267.5",
            "order": 5,
            "type": "heading",
            "bbox": {
                "l": 52.32,
                "t": 614.16,
                "r": 209.76,
                "b": 603.36
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            "text": "MIS 499. Independent Study in MIS",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p267.6",
            "order": 6,
            "type": "text",
            "bbox": {
                "l": 268.56,
                "t": 613.92,
                "r": 275.52,
                "b": 604.56
            },
            "text": "3",
            "attrs": {
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        },
        {
            "id": "p267.7",
            "order": 7,
            "type": "text",
            "bbox": {
                "l": 51.84,
                "t": 602.16,
                "r": 275.52,
                "b": 557.04
            },
            "text": "Prerequisite: Senior classification and consent of the chairperson. Research and in-depth study of a particular marketing concept or problem under the direction of a faculty member."
        },
        {
            "id": "p267.8",
            "order": 8,
            "type": "heading",
            "bbox": {
                "l": 52.08,
                "t": 546.48,
                "r": 275.28,
                "b": 535.92
            },
            "text": "MIS 510: Management Information Systems",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p267.9",
            "order": 9,
            "type": "text",
            "bbox": {
                "l": 51.6,
                "t": 536.16,
                "r": 281.52,
                "b": 444.24
            },
            "text": "This course introduces a variety of issues relating to managing information systems and strategic role of information technology in enabling an organization to gain and maintain competitive advantage. It addresses both behavioral and technical issues and uses case studies as a means of exploring a number of decision situations in organizations. All issues are considered from the managerial perspective."
        },
        {
            "id": "p267.10",
            "order": 10,
            "type": "heading",
            "bbox": {
                "l": 51.84,
                "t": 434.16,
                "r": 270.96,
                "b": 411.6
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            "text": "MIS 597: Contemporary Topics in Management Information Systems (MIS)",
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                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p267.11",
            "order": 11,
            "type": "text",
            "bbox": {
                "l": 268.32,
                "t": 422.64,
                "r": 275.76,
                "b": 413.04
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            "text": "3",
            "attrs": {
                "block_label": "aside_text"
            }
        },
        {
            "id": "p267.12",
            "order": 12,
            "type": "text",
            "bbox": {
                "l": 51.6,
                "t": 410.64,
                "r": 280.08,
                "b": 331.2
            },
            "text": "An exploration of contemporary topics in management information systems. May be repeated up the three times for different topics. Examples topics include: strategic management of technological innovation, customer relationship management system, global information systems, business intelligence and knowledge management or other emerging or relevant special topics."
        },
        {
            "id": "p267.13",
            "order": 13,
            "type": "heading",
            "bbox": {
                "l": 52.08,
                "t": 318.96,
                "r": 131.04,
                "b": 306.72
            },
            "text": "MARKETING",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p267.14",
            "order": 14,
            "type": "heading",
            "bbox": {
                "l": 52.08,
                "t": 294.96,
                "r": 201.36,
                "b": 283.92
            },
            "text": "MKT 301: Principles of Marketing",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p267.15",
            "order": 15,
            "type": "heading",
            "bbox": {
                "l": 268.8,
                "t": 294.48,
                "r": 275.76,
                "b": 285.36
            },
            "text": "3",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p267.16",
            "order": 16,
            "type": "text",
            "bbox": {
                "l": 51.84,
                "t": 282.96,
                "r": 283.44,
                "b": 226.32
            },
            "text": "Prerequisite: ACC 201, BUA 204 and ECO 201, all with grades of C or better. A study of the movement of goods from producers to consumers emphasizing the importance of satisfying customers' needs through the development of effective marketing mixes."
        },
        {
            "id": "p267.17",
            "order": 17,
            "type": "heading",
            "bbox": {
                "l": 52.56,
                "t": 216,
                "r": 222,
                "b": 205.2
            },
            "text": "MKT 320: Marketing Communications",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p267.18",
            "order": 18,
            "type": "heading",
            "bbox": {
                "l": 268.8,
                "t": 215.52,
                "r": 275.28,
                "b": 206.64
            },
            "text": "",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p267.19",
            "order": 19,
            "type": "text",
            "bbox": {
                "l": 51.6,
                "t": 204.48,
                "r": 288.72,
                "b": 157.44
            },
            "text": "Prerequisites: MGT 301 and MKT 301. A study of marketing communications concepts including identification of communications goals, analysis of advertising, sales promotion, public relations and personal selling."
        },
        {
            "id": "p267.20",
            "order": 20,
            "type": "heading",
            "bbox": {
                "l": 322.8,
                "t": 737.76,
                "r": 450.96,
                "b": 727.2
            },
            "text": "MKT 325: Internet Marketing",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p267.21",
            "order": 21,
            "type": "text",
            "bbox": {
                "l": 321.84,
                "t": 725.52,
                "r": 558.24,
                "b": 613.2
            },
            "text": "Prerequisites: MKT 301. This course provides comprehensive coverage of the rapidly changing field of Internet marketing. It relies on marketing theory when appropriate and introduces conceptual frameworks and real world examples to facilitate student understanding of Internet marketing issues. It emphasizes that a key challenge facing marketers today is how to best integrate the Internet into their strategies and media plans. This course is necessary in order for future marketing managers to function effectively in the real world."
        },
        {
            "id": "p267.22",
            "order": 22,
            "type": "heading",
            "bbox": {
                "l": 322.32,
                "t": 603.12,
                "r": 545.28,
                "b": 592.08
            },
            "text": "MKT 430: Marketing Research 3",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p267.23",
            "order": 23,
            "type": "text",
            "bbox": {
                "l": 322.08,
                "t": 591.12,
                "r": 558,
                "b": 545.28
            },
            "text": "Prerequisites: BUA 320, MGT 301, and MKT 301. A study of the scope and applications of marketing research, research designs, sampling methods, data collection and analysis, and research report writing."
        },
        {
            "id": "p267.24",
            "order": 24,
            "type": "heading",
            "bbox": {
                "l": 322.56,
                "t": 535.68,
                "r": 456.72,
                "b": 524.64
            },
            "text": "MKT 440: Consumer Behavior",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p267.25",
            "order": 25,
            "type": "heading",
            "bbox": {
                "l": 538.8,
                "t": 535.2,
                "r": 545.76,
                "b": 525.6
            },
            "text": "3",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p267.26",
            "order": 26,
            "type": "text",
            "bbox": {
                "l": 322.32,
                "t": 523.68,
                "r": 558,
                "b": 467.28
            },
            "text": "Prerequisite: MGT 301 and MKT 301. A study of the factors determining consumers' behavior patterns, especially as affected by economics, psychology, social psychology, and cultural anthropology and of the implications of these factors for marketing strategies."
        },
        {
            "id": "p267.27",
            "order": 27,
            "type": "heading",
            "bbox": {
                "l": 323.04,
                "t": 456.72,
                "r": 513.84,
                "b": 434.88
            },
            "text": "MKT 470/MGT 470: International Business Management",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p267.28",
            "order": 28,
            "type": "heading",
            "bbox": {
                "l": 538.8,
                "t": 444.96,
                "r": 545.76,
                "b": 436.08
            },
            "text": "3",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p267.29",
            "order": 29,
            "type": "text",
            "bbox": {
                "l": 322.32,
                "t": 433.92,
                "r": 557.28,
                "b": 377.04
            },
            "text": "Prerequisites: MGT 301, MKT 301. A study of the international business arena, including environmental forces (economic, cultural, technological, political, legal, physical) and their implications for developing effective management and marketing strategies."
        },
        {
            "id": "p267.30",
            "order": 30,
            "type": "heading",
            "bbox": {
                "l": 322.8,
                "t": 366.48,
                "r": 462.72,
                "b": 355.68
            },
            "text": "MKT 480: Marketing Internship",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p267.31",
            "order": 31,
            "type": "heading",
            "bbox": {
                "l": 539.04,
                "t": 366.24,
                "r": 545.76,
                "b": 356.64
            },
            "text": "3",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p267.32",
            "order": 32,
            "type": "text",
            "bbox": {
                "l": 322.32,
                "t": 355.44,
                "r": 542.88,
                "b": 320.16
            },
            "text": "Prerequisite: MKT 301 and junior or senior status and consent of chairperson. Off-campus on-the-job employment related to the discipline of marketing."
        },
        {
            "id": "p267.33",
            "order": 33,
            "type": "heading",
            "bbox": {
                "l": 322.8,
                "t": 310.32,
                "r": 545.52,
                "b": 299.28
            },
            "text": "MKT 490: Strategic Marketing Management 3",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p267.34",
            "order": 34,
            "type": "text",
            "bbox": {
                "l": 322.32,
                "t": 300.96,
                "r": 546.24,
                "b": 253.2
            },
            "text": "Prerequisites: MGT 301 and MKT 301. A study of the problems faced by marketing executives whose responsibility is to develop winning marketing mixes and strategies."
        },
        {
            "id": "p267.35",
            "order": 35,
            "type": "heading",
            "bbox": {
                "l": 322.56,
                "t": 242.88,
                "r": 545.28,
                "b": 231.84
            },
            "text": "MKT 499. Independent Study in Marketing 3",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p267.36",
            "order": 36,
            "type": "text",
            "bbox": {
                "l": 322.08,
                "t": 230.88,
                "r": 546.24,
                "b": 186.48
            },
            "text": "Prerequisite: Senior classification and consent of the chairperson. Research and in-depth study of a particular marketing concept or problem under the direction of a faculty member."
        },
        {
            "id": "p267.37",
            "order": 37,
            "type": "heading",
            "bbox": {
                "l": 322.8,
                "t": 175.44,
                "r": 488.64,
                "b": 164.88
            },
            "text": "MKT 510: Marketing Communications",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p267.38",
            "order": 38,
            "type": "heading",
            "bbox": {
                "l": 538.56,
                "t": 174.96,
                "r": 545.52,
                "b": 165.84
            },
            "text": "3",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p267.39",
            "order": 39,
            "type": "text",
            "bbox": {
                "l": 321.84,
                "t": 163.2,
                "r": 556.56,
                "b": 95.76
            },
            "text": "A detailed study of the various components of the promotion mix, such as advertising, sales promotion, public relations, and personal selling. Emphasis is placed on the central concept of integrated marketing communications, and on the importance of developing promotion strategies that allow marketers to reach predetermined objectives."
        },
        {
            "id": "p267.40",
            "order": 40,
            "type": "footer",
            "bbox": {
                "l": 512.88,
                "t": 70.8,
                "r": 531.84,
                "b": 60.72
            },
            "text": "244",
            "attrs": {
                "block_label": "number"
            }
        },
        {
            "id": "p267.41",
            "order": 41,
            "type": "footer",
            "bbox": {
                "l": 52.08,
                "t": 71.28,
                "r": 181.2,
                "b": 60.24
            },
            "text": "KSU CATALOGUE, 2005–2007",
            "attrs": {
                "block_label": "footer"
            }
        }
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    "excluded_furniture": {
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        "last": []
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