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    "page": 248,
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    "source_run_id": 16947,
    "item_count": 43,
    "counts_by_type": {
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        "text": 17
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        {
            "id": "p248.1",
            "order": 1,
            "type": "header",
            "bbox": {
                "l": 538.56,
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                "r": 545.76,
                "b": 728.64
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            "text": "3",
            "attrs": {
                "block_label": "number"
            },
            "level": 2
        },
        {
            "id": "p248.2",
            "order": 2,
            "type": "heading",
            "bbox": {
                "l": 52.32,
                "t": 738.72,
                "r": 118.8,
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            },
            "text": "MARKETING",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p248.3",
            "order": 3,
            "type": "heading",
            "bbox": {
                "l": 51.36,
                "t": 717.84,
                "r": 202.56,
                "b": 706.56
            },
            "text": "MKT 301: Principles of Marketing",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p248.4",
            "order": 4,
            "type": "text",
            "bbox": {
                "l": 268.8,
                "t": 717.12,
                "r": 276,
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            "text": "3"
        },
        {
            "id": "p248.5",
            "order": 5,
            "type": "text",
            "bbox": {
                "l": 51.6,
                "t": 706.08,
                "r": 284.4,
                "b": 649.44
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            "text": "Prerequisite: ACC 201, BUA 204 and ECO 201, all with grades of C or better. A study of the movement of goods from producers to consumers emphasizing the importance of satisfying customers' needs through the development of effective marketing mixes."
        },
        {
            "id": "p248.6",
            "order": 6,
            "type": "heading",
            "bbox": {
                "l": 52.08,
                "t": 638.88,
                "r": 276,
                "b": 628.08
            },
            "text": "MKT 410: Marketing Communications",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p248.7",
            "order": 7,
            "type": "text",
            "bbox": {
                "l": 51.6,
                "t": 627.12,
                "r": 287.76,
                "b": 581.28
            },
            "text": "Prerequisites: MGT 301 and MKT 301. A study of marketing communications concepts including identification of communications goals, analysis of advertising, sales promotion, public relations and personal selling."
        },
        {
            "id": "p248.8",
            "order": 8,
            "type": "heading",
            "bbox": {
                "l": 51.84,
                "t": 571.92,
                "r": 276.96,
                "b": 560.4
            },
            "text": "MKT 420: Strategic Marketing Management 3",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p248.9",
            "order": 9,
            "type": "text",
            "bbox": {
                "l": 51.6,
                "t": 560.64,
                "r": 282.72,
                "b": 524.88
            },
            "text": "Prerequisites: MGT 301 and MKT 301. A study of the problems faced by marketing executives whose responsibility is to develop winning marketing mixes and strategies."
        },
        {
            "id": "p248.10",
            "order": 10,
            "type": "heading",
            "bbox": {
                "l": 52.32,
                "t": 515.28,
                "r": 188.4,
                "b": 504.48
            },
            "text": "MKT 430: Marketing Research",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p248.11",
            "order": 11,
            "type": "heading",
            "bbox": {
                "l": 268.56,
                "t": 515.28,
                "r": 276,
                "b": 505.44
            },
            "text": "3",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p248.12",
            "order": 12,
            "type": "text",
            "bbox": {
                "l": 51.6,
                "t": 504,
                "r": 288.48,
                "b": 457.44
            },
            "text": "Prerequisites: BUA 320, MGT 301, and MKT 301. A study of the scope and applications of marketing research, research designs, sampling methods, data collection and analysis, and research report writing."
        },
        {
            "id": "p248.13",
            "order": 13,
            "type": "heading",
            "bbox": {
                "l": 52.08,
                "t": 447.84,
                "r": 187.44,
                "b": 437.04
            },
            "text": "MKT 440: Consumer Behavior",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p248.14",
            "order": 14,
            "type": "text",
            "bbox": {
                "l": 268.08,
                "t": 447.6,
                "r": 276,
                "b": 437.76
            },
            "text": "3"
        },
        {
            "id": "p248.15",
            "order": 15,
            "type": "text",
            "bbox": {
                "l": 51.36,
                "t": 436.32,
                "r": 287.52,
                "b": 379.2
            },
            "text": "Prerequisite: MGT 301 and MKT 301. A study of the factors determining consumers' behavior patterns, especially as affected by economics, psychology, social psychology, and cultural anthropology and of the implications of these factors for marketing strategies."
        },
        {
            "id": "p248.16",
            "order": 16,
            "type": "heading",
            "bbox": {
                "l": 51.36,
                "t": 369.36,
                "r": 216.96,
                "b": 358.08
            },
            "text": "MKT/MIS 450: Electronic Commerce",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p248.17",
            "order": 17,
            "type": "heading",
            "bbox": {
                "l": 268.56,
                "t": 368.88,
                "r": 276.48,
                "b": 358.8
            },
            "text": "3",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p248.18",
            "order": 18,
            "type": "text",
            "bbox": {
                "l": 51.84,
                "t": 357.36,
                "r": 283.68,
                "b": 289.44
            },
            "text": "Prerequisite: MGT 301, MKT 301, MIS 360 or consent of instructor. This course examines integration of technology and commercial practices for doing business on the Internet. The course will explore key concepts, models, tools, and applications as well as legal, economic, social and business issues related to e-commerce"
        },
        {
            "id": "p248.19",
            "order": 19,
            "type": "heading",
            "bbox": {
                "l": 51.6,
                "t": 279.84,
                "r": 243.12,
                "b": 260.64
            },
            "text": "MKT 470/MGT 470: International Business Management",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p248.20",
            "order": 20,
            "type": "heading",
            "bbox": {
                "l": 268.32,
                "t": 266.88,
                "r": 275.76,
                "b": 258
            },
            "text": "3",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p248.21",
            "order": 21,
            "type": "text",
            "bbox": {
                "l": 51.36,
                "t": 257.76,
                "r": 286.56,
                "b": 198.96
            },
            "text": "Prerequisites: MGT 301, MKT 301. A study of the international business arena, including environmental forces (economic, cultural, technological, political, legal, physical) and their implications for developing effective management and marketing strategies."
        },
        {
            "id": "p248.22",
            "order": 22,
            "type": "heading",
            "bbox": {
                "l": 51.6,
                "t": 189.12,
                "r": 193.2,
                "b": 177.6
            },
            "text": "MKT 480: Marketing Internship",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p248.23",
            "order": 23,
            "type": "heading",
            "bbox": {
                "l": 268.8,
                "t": 188.88,
                "r": 275.76,
                "b": 179.28
            },
            "text": "3",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p248.24",
            "order": 24,
            "type": "text",
            "bbox": {
                "l": 51.36,
                "t": 176.64,
                "r": 282.24,
                "b": 142.56
            },
            "text": "Prerequisite: MKT 301 and junior or senior status and consent of chairperson. Off-campus on-the-job employment related to the discipline of marketing."
        },
        {
            "id": "p248.25",
            "order": 25,
            "type": "heading",
            "bbox": {
                "l": 321.6,
                "t": 738.24,
                "r": 511.92,
                "b": 727.2
            },
            "text": "MKT 499. Independent Study in Marketing",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p248.26",
            "order": 26,
            "type": "text",
            "bbox": {
                "l": 321.12,
                "t": 726,
                "r": 555.36,
                "b": 681.12
            },
            "text": "Prerequisite: Senior classification and consent of the chair-person. Research and in-depth study of a particular marketing concept or problem under the direction of a faculty member."
        },
        {
            "id": "p248.27",
            "order": 27,
            "type": "heading",
            "bbox": {
                "l": 321.84,
                "t": 670.56,
                "r": 489.36,
                "b": 659.52
            },
            "text": "MKT 510: Marketing Communications",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p248.28",
            "order": 28,
            "type": "heading",
            "bbox": {
                "l": 538.08,
                "t": 670.08,
                "r": 546.24,
                "b": 660.48
            },
            "text": "3",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p248.29",
            "order": 29,
            "type": "text",
            "bbox": {
                "l": 321.6,
                "t": 658.32,
                "r": 553.2,
                "b": 590.64
            },
            "text": "A detailed study of the various components of the promotion mix, such as advertising, sales promotion, public relations, and personal selling. Emphasis is placed on the central concept of integrated marketing communications, and on the importance of developing promotion strategies that allow marketers to reach predetermined objectives."
        },
        {
            "id": "p248.30",
            "order": 30,
            "type": "heading",
            "bbox": {
                "l": 322.32,
                "t": 580.56,
                "r": 546.24,
                "b": 569.52
            },
            "text": "MKT 520: Strategic Marketing Management 3",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p248.31",
            "order": 31,
            "type": "text",
            "bbox": {
                "l": 321.36,
                "t": 568.08,
                "r": 557.76,
                "b": 488.64
            },
            "text": "A comprehensive study of market oriented strategic planning and its associated tools and techniques. Fundamental concepts such as environmental scanning, market segmentation, targeting, and product positioning, among others, are explored in detail. Emphasis is placed on how marketing managers use these tools to solve problems and develop winning marketing mixes and strategies."
        },
        {
            "id": "p248.32",
            "order": 32,
            "type": "heading",
            "bbox": {
                "l": 322.08,
                "t": 479.52,
                "r": 456,
                "b": 468.24
            },
            "text": "MKT 530: Marketing Research",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p248.33",
            "order": 33,
            "type": "heading",
            "bbox": {
                "l": 538.56,
                "t": 479.04,
                "r": 545.76,
                "b": 468.96
            },
            "text": "3",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p248.34",
            "order": 34,
            "type": "text",
            "bbox": {
                "l": 321.6,
                "t": 467.52,
                "r": 553.44,
                "b": 399.6
            },
            "text": "A detailed study of the various research approaches in marketing. Both qualitative and quantitative research techniques are explored. Emphasis is placed on the steps involved in the research process and on designing and implementing research projects that allow marketers to make more effective decisions."
        },
        {
            "id": "p248.35",
            "order": 35,
            "type": "heading",
            "bbox": {
                "l": 322.32,
                "t": 389.28,
                "r": 454.56,
                "b": 378.24
            },
            "text": "MKT 540: Consumer Behavior",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p248.36",
            "order": 36,
            "type": "heading",
            "bbox": {
                "l": 538.56,
                "t": 389.04,
                "r": 546,
                "b": 379.44
            },
            "text": "3",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p248.37",
            "order": 37,
            "type": "text",
            "bbox": {
                "l": 321.36,
                "t": 377.52,
                "r": 552,
                "b": 308.88
            },
            "text": "An in-depth study of buyer behavior in both consumer markets and business markets. The various factors that influence the behavior of consumers and buyers are explored in detail, and emphasis is placed on the importance of using this knowledge to develop more effective marketing strategies and tactics."
        },
        {
            "id": "p248.38",
            "order": 38,
            "type": "heading",
            "bbox": {
                "l": 322.32,
                "t": 299.28,
                "r": 461.52,
                "b": 288.24
            },
            "text": "MKT 560: Marketing of Services",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p248.39",
            "order": 39,
            "type": "heading",
            "bbox": {
                "l": 538.32,
                "t": 298.8,
                "r": 545.76,
                "b": 289.2
            },
            "text": "3",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p248.40",
            "order": 40,
            "type": "text",
            "bbox": {
                "l": 321.36,
                "t": 287.52,
                "r": 559.44,
                "b": 219.12
            },
            "text": "A detailed study of the unique characteristics and challenges associated with the marketing of services. Basic concepts such as intangibility, inseparability, variability, and perishability are introduced and discussed, and emphasis is placed on the implications of these concepts for designing effective marketing strategies for service firms."
        },
        {
            "id": "p248.41",
            "order": 41,
            "type": "heading",
            "bbox": {
                "l": 322.56,
                "t": 209.76,
                "r": 423.84,
                "b": 198.72
            },
            "text": "MILITARY SCIENCE",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p248.42",
            "order": 42,
            "type": "text",
            "bbox": {
                "l": 322.56,
                "t": 197.52,
                "r": 431.52,
                "b": 185.52
            },
            "text": "(See Army Military Studies)"
        },
        {
            "id": "p248.43",
            "order": 43,
            "type": "footer",
            "bbox": {
                "l": 234.72,
                "t": 93.84,
                "r": 376.56,
                "b": 71.76
            },
            "text": "KSU CATALOGUE, 2009-2010\n237",
            "attrs": {
                "block_label": "footer"
            }
        }
    ],
    "excluded_furniture": {
        "first": [],
        "last": []
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}