{ "document_id": 16836, "page": 148, "width_pt": 612, "height_pt": 792, "rotation": 0, "pipeline_version": "paddleocr-vl-1.6+paul-48", "engine": "paddleocr_vl", "source_run_id": 16947, "item_count": 49, "counts_by_type": { "footer": 2, "footnote": 1, "formula": 1, "heading": 7, "table": 2, "table_cell": 19, "text": 17 }, "build_ms": 12, "items": [ { "id": "p148.1", "order": 1, "type": "heading", "bbox": { "l": 51.36, "t": 738, "r": 93.84, "b": 726.48 }, "text": "Mission", "attrs": { "block_label": "paragraph_title" }, "level": 3 }, { "id": "p148.2", "order": 2, "type": "text", "bbox": { "l": 50.88, "t": 725.52, "r": 299.28, "b": 624.96 }, "text": "Graduates in the marketing specialization will possess the communication, analytical, and problem-solving skills required for filling professional marketing positions in corporate, government, or small business organizations in an ever-changing, and globally competitive business environment. This program also provides a solid background for students who may want to pursue graduate work in business or related areas." }, { "id": "p148.3", "order": 3, "type": "text", "bbox": { "l": 68.4, "t": 617.76, "r": 197.04, "b": 605.28 }, "text": "Graduates should be able to:" }, { "id": "p148.4", "order": 4, "type": "text", "bbox": { "l": 64.08, "t": 604.08, "r": 296.16, "b": 578.88 }, "text": "Understand basic marketing principles and apply them effectively in their professional lives;" }, { "id": "p148.5", "order": 5, "type": "text", "bbox": { "l": 63.36, "t": 578.16, "r": 298.56, "b": 541.68 }, "text": "Design and manage programs that create and deliver the organization's products and services to its various markets;" }, { "id": "p148.6", "order": 6, "type": "text", "bbox": { "l": 62.64, "t": 540.48, "r": 298.8, "b": 503.52 }, "text": "Demonstrate analytical, problem-solving, decision-making, communication, quantitative, and information technology skills." }, { "id": "p148.7", "order": 7, "type": "heading", "bbox": { "l": 51.12, "t": 498.24, "r": 154.56, "b": 486 }, "text": "Career Opportunities", "attrs": { "block_label": "paragraph_title" }, "level": 3 }, { "id": "p148.8", "order": 8, "type": "text", "bbox": { "l": 50.16, "t": 485.52, "r": 299.52, "b": 372.96 }, "text": "Students who successfully complete the Marketing specialization may either join the workforce immediately upon graduation or pursue a graduate degree. Career marketing opportunities include positions at management-trainee level in corporate marketing, sales, account management, distribution management, and advertising. Graduate degree opportunities include the MBA (Masters of Business Administration), and the Ph.D. with a major in marketing or other management disciplines." }, { "id": "p148.9", "order": 9, "type": "heading", "bbox": { "l": 51.36, "t": 368.16, "r": 220.8, "b": 356.4 }, "text": "Professional Courses for Marketing", "attrs": { "block_label": "paragraph_title" }, "level": 3 }, { "id": "p148.10", "order": 10, "type": "text", "bbox": { "l": 67.92, "t": 355.44, "r": 218.16, "b": 343.2 }, "text": "Specialization—18 credit hours" }, { "id": "p148.11", "order": 11, "type": "text", "bbox": { "l": 51.36, "t": 342.96, "r": 204, "b": 331.2 }, "text": "ACC 300: Managerial Accounting" }, { "id": "p148.12", "order": 12, "type": "text", "bbox": { "l": 51.6, "t": 331.44, "r": 269.04, "b": 318.48 }, "text": "MGT 452: Transportation and Business Logistics" }, { "id": "p148.13", "order": 13, "type": "text", "bbox": { "l": 51.36, "t": 318, "r": 226.56, "b": 306.48 }, "text": "MKT 410: Marketing Communications" }, { "id": "p148.14", "order": 14, "type": "text", "bbox": { "l": 51.6, "t": 305.76, "r": 247.2, "b": 293.76 }, "text": "MKT 420: Strategic Marketing Management" }, { "id": "p148.15", "order": 15, "type": "text", "bbox": { "l": 51.6, "t": 293.76, "r": 191.52, "b": 281.76 }, "text": "MKT 430: Marketing Research" }, { "id": "p148.16", "order": 16, "type": "text", "bbox": { "l": 51.6, "t": 281.28, "r": 193.44, "b": 269.28 }, "text": "MKT 440: Consumer Behavior" }, { "id": "p148.17", "order": 17, "type": "heading", "bbox": { "l": 51.6, "t": 264, "r": 161.28, "b": 251.52 }, "text": "MINOR PROGRAMS", "attrs": { "block_label": "paragraph_title" }, "level": 3 }, { "id": "p148.18", "order": 18, "type": "heading", "bbox": { "l": 51.36, "t": 245.04, "r": 154.56, "b": 232.32 }, "text": "Minor in Accounting", "attrs": { "block_label": "paragraph_title" }, "level": 3 }, { "id": "p148.19", "order": 19, "type": "table", "bbox": { "l": 48.72, "t": 235.92, "r": 269.935974, "b": 115.92 }, "text": "", "attrs": { "block_label": "table", "n_rows": 4, "n_cols": 3, "integrity": { "cells_checked": 10, "cells_flagged": 1, "flags": [ { "row": 2, "col": 0, "coverage": 0.5, "text": "ACC ¹" } ] } }, "children": [ { "id": "p148.19.1", "order": 20, "type": "table_cell", "bbox": { "l": 53.996706, "t": 232.35522600000002, "r": 269.935974, "b": 207.65351999999996 }, "text": "Students electing a minor in Accounting should plete the following course sequence:", "attrs": { "row": 0, "col": 0, "rowspan": 1, "colspan": 3, "bbox_refit": true } }, { "id": "p148.19.2", "order": 21, "type": "table_cell", "bbox": { "l": 53.996706, "t": 207.63485400000002, "r": 93.62682, "b": 145.79329800000005 }, "text": "Number\nACC 201\nACC 202\nACC 301\nACC 302", "attrs": { "row": 1, "col": 0, "rowspan": 1, "colspan": 1, "bbox_refit": true, "merged_continuation": true } }, { "id": "p148.19.3", "order": 22, "type": "table_cell", "bbox": { "l": 107.969994, "t": 207.63485400000002, "r": 225.125496, "b": 145.79329800000005 }, "text": "Course Title\nPrinciples of Accounting I\nPrinciples of Accounting II\nIntermediate Accounting I\nIntermediate Accounting II", "attrs": { "row": 1, "col": 1, "rowspan": 1, "colspan": 1, "bbox_refit": true, "merged_continuation": true } }, { "id": "p148.19.4", "order": 23, "type": "table_cell", "bbox": { "l": 179.996598, "t": 207.63485400000002, "r": 252.06273, "b": 145.79329800000005 }, "text": "Hours\n3\n3\n3\n3", "attrs": { "row": 1, "col": 2, "rowspan": 1, "colspan": 1, "bbox_refit": true, "merged_continuation": true } }, { "id": "p148.19.5", "order": 24, "type": "table_cell", "bbox": { "l": 48.72, "t": 145.92, "r": 121.92, "b": 130.92 }, "text": "ACC ¹", "attrs": { "row": 2, "col": 0, "rowspan": 1, "colspan": 1 } }, { "id": "p148.19.6", "order": 25, "type": "table_cell", "bbox": { "l": 108.001854, "t": 145.71378000000004, "r": 142.458192, "b": 133.37225999999998 }, "text": "Elective", "attrs": { "row": 2, "col": 1, "rowspan": 1, "colspan": 1, "bbox_refit": true } }, { "id": "p148.19.7", "order": 26, "type": "table_cell", "bbox": { "l": 246.925206, "t": 145.71378000000004, "r": 252.074826, "b": 133.37225999999998 }, "text": "3", "attrs": { "row": 2, "col": 2, "rowspan": 1, "colspan": 1, "bbox_refit": true } }, { "id": "p148.19.8", "order": 27, "type": "table_cell", "bbox": { "l": 54.000018, "t": 133.35359400000004, "r": 94.98726, "b": 121.01207399999998 }, "text": "ECO 202", "attrs": { "row": 3, "col": 0, "rowspan": 1, "colspan": 1, "bbox_refit": true } }, { "id": "p148.19.9", "order": 28, "type": "table_cell", "bbox": { "l": 108.02052, "t": 133.35359400000004, "r": 223.295148, "b": 121.01207399999998 }, "text": "Principles of Economics II", "attrs": { "row": 3, "col": 1, "rowspan": 1, "colspan": 1, "bbox_refit": true } }, { "id": "p148.19.10", "order": 29, "type": "table_cell", "bbox": { "l": 246.941676, "t": 133.35359400000004, "r": 252.091296, "b": 121.01207399999998 }, "text": "3", "attrs": { "row": 3, "col": 2, "rowspan": 1, "colspan": 1, "bbox_refit": true } } ] }, { "id": "p148.20", "order": 30, "type": "heading", "bbox": { "l": 312.48, "t": 738.24, "r": 413.52, "b": 726.24 }, "text": "Minor in Economics", "attrs": { "block_label": "paragraph_title" }, "level": 3 }, { "id": "p148.21", "order": 31, "type": "text", "bbox": { "l": 311.76, "t": 726, "r": 543.6, "b": 699.12 }, "text": "Students electing a minor in Economics should complete the following course sequence:" }, { "id": "p148.22", "order": 32, "type": "text", "bbox": { "l": 310.32, "t": 692.88, "r": 549.6, "b": 258.24 }, "text": "Number Course Title Hours\nBUA 320 Business Statistics 3\nECO 202 Principles of Economics II 3\nECO 301 Microeconomics 3\nECO 302 Macroeconomics 3\nTwo (2) professional economics or finance electives at the 300- or 400-level. 6\n18\nMinor in Finance\nStudents electing a minor in Finance should complete the following course sequence:\nNumber Course Title Hours\nACC 201 Principles of Accounting I 3\nACC 202 Principles of Accounting II 3\nECO 202 Principles of Economics II 3\nFIN 305 Personal Financial Planning 3\nFIN 330 Corporate Finance 3\nFIN 421 Cases in Financial Management 3\nFIN 450 Investment Analysis 3\n21\nMinor in Management\nStudents electing a minor in Management should complete the following course sequence:\nNumber Course Title Hours\nACC 201 Principles of Accounting I 3\nACC 202 Principles of Accounting II 3\nECO 202 Principles of Economics II 3\nMGT 301 Principles of Management 3\nMGT 433 Human Resources Management 3\nMGT 460 Human Behavior in Org. 3\nMGT 1 Elective OR\nPSY 402 Industrial Psychology 3\n21\n [p148.22.1]May be selected from any course with an MGT prefix.", "attrs": { "block_label": "content" }, "children": [ { "id": "p148.22.1", "order": 33, "type": "formula", "bbox": { "l": 310.32, "t": 692.88, "r": 549.6, "b": 258.24 }, "text": "¹", "attrs": { "latex": "^{1}", "inline": true, "text_offset": 1008, "text_span": 11, "bbox_estimated": true, "alt": "to the power of 1", "mathml": "1" } } ] }, { "id": "p148.23", "order": 34, "type": "heading", "bbox": { "l": 312.96, "t": 261.84, "r": 409.92, "b": 249.36 }, "text": "Minor in Marketing", "attrs": { "block_label": "paragraph_title" }, "level": 3 }, { "id": "p148.24", "order": 35, "type": "text", "bbox": { "l": 312.96, "t": 249.36, "r": 555.36, "b": 224.88 }, "text": "Students electing a minor in Marketing should complete the following course sequence:" }, { "id": "p148.25", "order": 36, "type": "table", "bbox": { "l": 312.96, "t": 224.61327400000005, "r": 517.44, "b": 117.36 }, "text": "", "attrs": { "block_label": "table", "n_rows": 3, "n_cols": 3, "integrity": { "cells_checked": 9, "cells_flagged": 0 } }, "children": [ { "id": "p148.25.1", "order": 37, "type": "table_cell", "bbox": { "l": 315.00051, "t": 224.61327400000005, "r": 357.223002, "b": 150.35224000000005 }, "text": "Number\nACC 201\nACC 202\nECO 202\nMKT 301\nMKT 410", "attrs": { "row": 0, "col": 0, "rowspan": 1, "colspan": 1, "bbox_refit": true, "merged_continuation": true } }, { "id": "p148.25.2", "order": 38, "type": "table_cell", "bbox": { "l": 368.979288, "t": 224.61327400000005, "r": 488.104602, "b": 150.35224000000005 }, "text": "Course Title\nPrinciples of Accounting I\nPrinciples of Accounting II\nPrinciples of Economics II\nPrinciples of Marketing\nMarketing Communications", "attrs": { "row": 0, "col": 1, "rowspan": 1, "colspan": 1, "bbox_refit": true, "merged_continuation": true } }, { "id": "p148.25.3", "order": 39, "type": "table_cell", "bbox": { "l": 441.010284, "t": 224.61327400000005, "r": 513.066534, "b": 150.35224000000005 }, "text": "Hours\n3\n3\n3\n3\n3", "attrs": { "row": 0, "col": 2, "rowspan": 1, "colspan": 1, "bbox_refit": true, "merged_continuation": true } }, { "id": "p148.25.4", "order": 40, "type": "table_cell", "bbox": { "l": 315.00051, "t": 150.333574, "r": 357.239472, "b": 137.99205400000005 }, "text": "MKT 420", "attrs": { "row": 1, "col": 0, "rowspan": 1, "colspan": 1, "bbox_refit": true } }, { "id": "p148.25.5", "order": 41, "type": "table_cell", "bbox": { "l": 368.948544, "t": 150.333574, "r": 471.521508, "b": 137.99205400000005 }, "text": "Strategic Marketing Mgt", "attrs": { "row": 1, "col": 1, "rowspan": 1, "colspan": 1, "bbox_refit": true } }, { "id": "p148.25.6", "order": 42, "type": "table_cell", "bbox": { "l": 507.852132, "t": 137.973388, "r": 513.001752, "b": 125.63186800000005 }, "text": "3", "attrs": { "row": 1, "col": 2, "rowspan": 1, "colspan": 1, "bbox_refit": true } }, { "id": "p148.25.7", "order": 43, "type": "table_cell", "bbox": { "l": 315.00051, "t": 137.973388, "r": 357.261432, "b": 125.63186800000005 }, "text": "MKT 440", "attrs": { "row": 2, "col": 0, "rowspan": 1, "colspan": 1, "bbox_refit": true } }, { "id": "p148.25.8", "order": 44, "type": "table_cell", "bbox": { "l": 369.035286, "t": 137.973388, "r": 454.5069, "b": 125.63186800000005 }, "text": "Consumer Behavior", "attrs": { "row": 2, "col": 1, "rowspan": 1, "colspan": 1, "bbox_refit": true } }, { "id": "p148.25.9", "order": 45, "type": "table_cell", "bbox": { "l": 507.890562, "t": 150.333574, "r": 513.040182, "b": 137.99205400000005 }, "text": "3", "attrs": { "row": 2, "col": 2, "rowspan": 1, "colspan": 1, "bbox_refit": true } } ] }, { "id": "p148.26", "order": 46, "type": "footer", "bbox": { "l": 297.12, "t": 70.32, "r": 314.64, "b": 60.72 }, "text": "137", "attrs": { "block_label": "number" } }, { "id": "p148.27", "order": 47, "type": "footnote", "bbox": { "l": 50.64, "t": 108.96, "r": 297.36, "b": 84.24 }, "text": "[p148.27.1] May be selected from courses with ACC prefix, excluding ACC 300.", "attrs": { "block_label": "vision_footnote" }, "children": [ { "id": "p148.27.1", "order": 48, "type": "text", "bbox": { "l": 50.64, "t": 108.96, "r": 297.36, "b": 84.24 }, "text": "¹", "attrs": { "inline": true, "text_offset": 0, "text_span": 11, "bbox_estimated": true } } ] }, { "id": "p148.28", "order": 49, "type": "footer", "bbox": { "l": 234.72, "t": 83.76, "r": 376.8, "b": 72 }, "text": "KSU CATALOGUE, 2009-2010", "attrs": { "block_label": "footer" } } ], "excluded_furniture": { "first": [], "last": [] } }