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            "text": "MIS 597: Contemporary Topics in Management Information Systems (MIS). An exploration of contemporary topics in management information systems. May be repeated up the three times for different topics. Examples of topics include: strategic management of technological innovation, customer relationship management system, global information systems, business intelligence and knowledge management or other emerging or relevant special topics. CREDIT: THREE SEMESTER HOURS."
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            "text": "MKT 510: Marketing Communications. A detailed study of the various components of the promotion mix, such as advertising, sales promotion, public relations, and personal selling. Emphasis is placed on the central concept of integrated marketing communications, and on the importance of developing promotion strategies that allow marketers to reach predetermined objectives. CREDIT: THREE SEMESTER HOURS."
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            "text": "MKT 520: Strategic Marketing Management. A comprehensive study of market oriented strategic planning and its associated tools and techniques. Fundamental concepts such as environmental scanning, market segmentation, targeting, and product positioning, among others, are explored in detail. Emphasis is placed on how marketing managers use these tools to solve problems and develop winning marketing mixes and strategies. CREDIT: THREE SEMESTER HOURS."
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            "text": "MKT 530: Marketing Research. A detailed study of the various research approaches in marketing. Both qualitative and quantitative research techniques are explored. Emphasis is placed on the steps involved in the research process and on designing and implementing research projects that allow marketers to make more effective decisions. CREDIT: THREE SEMESTER HOURS."
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            "text": "MKT 540: Consumer Behavior. An in-depth study of buyer behavior in both consumer markets and business markets. The various factors that influence the behavior of consumers and buyers are explored in detail, and emphasis is placed on the importance of using this knowledge to develop more effective marketing strategies and tactics. CREDIT: THREE SEMESTER HOURS."
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            "text": "MKT 560: Marketing of Services. A detailed study of the unique characteristics and challenges associated with the marketing of services. Basic concepts such as intangibility, inseparability, variability, and perishability are introduced and discussed, and emphasis is placed on the implications of these concepts for designing effective marketing strategies for service firms. CREDIT: THREE SEMESTER HOURS."
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