{
    "document_id": 16834,
    "page": 244,
    "width_pt": 612,
    "height_pt": 792,
    "rotation": 0,
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    "engine": "paddleocr_vl",
    "source_run_id": 16946,
    "item_count": 41,
    "counts_by_type": {
        "footer": 1,
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        "text": 15
    },
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    "items": [
        {
            "id": "p244.1",
            "order": 1,
            "type": "header",
            "bbox": {
                "l": 268.56,
                "t": 737.52,
                "r": 546,
                "b": 728.4
            },
            "text": "MKT/MIS 450: Electronic Commerce",
            "attrs": {
                "block_label": "number"
            },
            "level": 2
        },
        {
            "id": "p244.2",
            "order": 2,
            "type": "heading",
            "bbox": {
                "l": 52.08,
                "t": 738.24,
                "r": 226.32,
                "b": 727.2
            },
            "text": "MIS 497: Topics in Information Systems",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p244.3",
            "order": 3,
            "type": "heading",
            "bbox": {
                "l": 322.32,
                "t": 738,
                "r": 486.24,
                "b": 727.2
            },
            "text": "MKT/MIS 450: Electronic Commerce",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p244.4",
            "order": 4,
            "type": "text",
            "bbox": {
                "l": 51.84,
                "t": 726.48,
                "r": 288.48,
                "b": 624.24
            },
            "text": "Prerequisite: MIS 360 or MIS 460 or consent of instructor.\nThis course addresses topics of current interest in information systems. Examples of topics include data warehousing, information security, information systems economics, knowledge management systems, or other emerging technologies and MIS topics. Specific topics may vary in different semesters, as will the associated course prerequisites.\nThe student is advised to check with the School of Business or his/her adviser on this offering."
        },
        {
            "id": "p244.5",
            "order": 5,
            "type": "text",
            "bbox": {
                "l": 321.36,
                "t": 726,
                "r": 553.2,
                "b": 658.32
            },
            "text": "Prerequisite: MGT 301, MKT 301, MIS 360 or consent of instructor. This course examines integration of technology and commercial practices for doing business on the Internet. The course will explore key concepts, models, tools, and applications as well as legal, economic, social and business issues related to e-commerce"
        },
        {
            "id": "p244.6",
            "order": 6,
            "type": "heading",
            "bbox": {
                "l": 322.32,
                "t": 647.76,
                "r": 513.84,
                "b": 627.12
            },
            "text": "MKT 470/MGT 470: International Business Management",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p244.7",
            "order": 7,
            "type": "heading",
            "bbox": {
                "l": 538.32,
                "t": 636.24,
                "r": 545.76,
                "b": 626.64
            },
            "text": "3",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p244.8",
            "order": 8,
            "type": "text",
            "bbox": {
                "l": 321.36,
                "t": 625.44,
                "r": 556.08,
                "b": 567.84
            },
            "text": "Prerequisites: MGT 301, MKT 301. A study of the international business arena, including environmental forces (economic, cultural, technological, political, legal, physical) and their implications for developing effective management and marketing strategies."
        },
        {
            "id": "p244.9",
            "order": 9,
            "type": "heading",
            "bbox": {
                "l": 52.08,
                "t": 614.16,
                "r": 210.72,
                "b": 603.36
            },
            "text": "MIS 499. Independent Study in MIS",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p244.10",
            "order": 10,
            "type": "heading",
            "bbox": {
                "l": 268.56,
                "t": 613.44,
                "r": 275.76,
                "b": 604.56
            },
            "text": "3",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p244.11",
            "order": 11,
            "type": "text",
            "bbox": {
                "l": 51.84,
                "t": 602.16,
                "r": 285.36,
                "b": 557.04
            },
            "text": "Prerequisite: Senior classification and consent of the chair-person. Research and in-depth study of a particular marketing concept or problem under the direction of a faculty member."
        },
        {
            "id": "p244.12",
            "order": 12,
            "type": "heading",
            "bbox": {
                "l": 322.32,
                "t": 558.24,
                "r": 545.76,
                "b": 546.96
            },
            "text": "MKT 480: Marketing Internship 3",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p244.13",
            "order": 13,
            "type": "heading",
            "bbox": {
                "l": 51.84,
                "t": 546.72,
                "r": 275.76,
                "b": 535.92
            },
            "text": "MIS 510: Management Information Systems 3",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p244.14",
            "order": 14,
            "type": "text",
            "bbox": {
                "l": 321.84,
                "t": 546.24,
                "r": 557.28,
                "b": 511.92
            },
            "text": "Prerequisite: junior or senior status and consent of chairperson. Off-campus on-the-job employment related to the discipline of marketing."
        },
        {
            "id": "p244.15",
            "order": 15,
            "type": "text",
            "bbox": {
                "l": 51.6,
                "t": 534.48,
                "r": 286.32,
                "b": 455.04
            },
            "text": "This course introduces a variety of issues relating to managing information systems and strategic role of information technology in enabling an organization to gain and maintain competitive advantage. It addresses both behavioral and technical issues and uses case studies as a means of exploring a number of decision situations in organizations. All issues are considered from the managerial perspective."
        },
        {
            "id": "p244.16",
            "order": 16,
            "type": "heading",
            "bbox": {
                "l": 322.08,
                "t": 501.84,
                "r": 545.76,
                "b": 490.56
            },
            "text": "MKT 499. Independent Study in Marketing 3",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p244.17",
            "order": 17,
            "type": "text",
            "bbox": {
                "l": 321.84,
                "t": 489.84,
                "r": 557.52,
                "b": 445.2
            },
            "text": "Prerequisite: Senior classification and consent of the chair-person. Research and in-depth study of a particular marketing concept or problem under the direction of a faculty member."
        },
        {
            "id": "p244.18",
            "order": 18,
            "type": "heading",
            "bbox": {
                "l": 51.84,
                "t": 445.92,
                "r": 118.56,
                "b": 434.64
            },
            "text": "MARKETING",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p244.19",
            "order": 19,
            "type": "heading",
            "bbox": {
                "l": 322.08,
                "t": 434.16,
                "r": 489.12,
                "b": 423.36
            },
            "text": "MKT 510: Marketing Communications",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p244.20",
            "order": 20,
            "type": "heading",
            "bbox": {
                "l": 538.56,
                "t": 434.16,
                "r": 546.24,
                "b": 424.56
            },
            "text": "3",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p244.21",
            "order": 21,
            "type": "heading",
            "bbox": {
                "l": 51.84,
                "t": 423.36,
                "r": 201.6,
                "b": 412.08
            },
            "text": "MKT 301: Principles of Marketing",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p244.22",
            "order": 22,
            "type": "heading",
            "bbox": {
                "l": 268.32,
                "t": 422.88,
                "r": 275.76,
                "b": 413.28
            },
            "text": "3",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p244.23",
            "order": 23,
            "type": "text",
            "bbox": {
                "l": 321.6,
                "t": 422.4,
                "r": 552.48,
                "b": 354.24
            },
            "text": "A detailed study of the various components of the promotion mix, such as advertising, sales promotion, public relations, and personal selling. Emphasis is placed on the central concept of integrated marketing communications, and on the importance of developing promotion strategies that allow marketers to reach predetermined objectives."
        },
        {
            "id": "p244.24",
            "order": 24,
            "type": "text",
            "bbox": {
                "l": 51.84,
                "t": 411.12,
                "r": 288.96,
                "b": 364.8
            },
            "text": "Prerequisite: ECO 201 or consent of instructor. A study of the movement of goods from producers to consumers emphasizing the importance of satisfying customers' needs through the development of effective marketing mixes."
        },
        {
            "id": "p244.25",
            "order": 25,
            "type": "heading",
            "bbox": {
                "l": 52.08,
                "t": 355.44,
                "r": 221.76,
                "b": 344.64
            },
            "text": "MKT 410: Marketing Communications",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p244.26",
            "order": 26,
            "type": "heading",
            "bbox": {
                "l": 268.32,
                "t": 355.44,
                "r": 276,
                "b": 345.36
            },
            "text": "3",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p244.27",
            "order": 27,
            "type": "heading",
            "bbox": {
                "l": 321.84,
                "t": 344.16,
                "r": 546.24,
                "b": 333.36
            },
            "text": "MKT 520: Strategic Marketing Management 3",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p244.28",
            "order": 28,
            "type": "text",
            "bbox": {
                "l": 51.6,
                "t": 343.68,
                "r": 286.32,
                "b": 297.6
            },
            "text": "Prerequisites: MGT 301 and MKT 301. A study of marketing communications concepts including identification of communications goals, analysis of advertising, sales promotion, public relations and personal selling."
        },
        {
            "id": "p244.29",
            "order": 29,
            "type": "text",
            "bbox": {
                "l": 321.36,
                "t": 331.92,
                "r": 554.88,
                "b": 252.72
            },
            "text": "A comprehensive study of market oriented strategic planning and its associated tools and techniques. Fundamental concepts such as environmental scanning, market segmentation, targeting, and product positioning, among others, are explored in detail. Emphasis is placed on how marketing managers use these tools to solve problems and develop winning marketing mixes and strategies."
        },
        {
            "id": "p244.30",
            "order": 30,
            "type": "heading",
            "bbox": {
                "l": 51.84,
                "t": 288,
                "r": 276,
                "b": 276.72
            },
            "text": "MKT 420: Strategic Marketing Management 3",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p244.31",
            "order": 31,
            "type": "text",
            "bbox": {
                "l": 51.6,
                "t": 276.24,
                "r": 284.88,
                "b": 241.2
            },
            "text": "Prerequisites: MGT 301 and MKT 301. A study of the problems faced by marketing executives whose responsibility is to develop winning marketing mixes and strategies."
        },
        {
            "id": "p244.32",
            "order": 32,
            "type": "heading",
            "bbox": {
                "l": 322.56,
                "t": 243.12,
                "r": 455.76,
                "b": 232.08
            },
            "text": "MKT 530: Marketing Research",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p244.33",
            "order": 33,
            "type": "heading",
            "bbox": {
                "l": 538.32,
                "t": 242.4,
                "r": 545.76,
                "b": 233.28
            },
            "text": "3",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p244.34",
            "order": 34,
            "type": "heading",
            "bbox": {
                "l": 52.08,
                "t": 231.84,
                "r": 188.4,
                "b": 220.8
            },
            "text": "MKT 430: Marketing Research",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p244.35",
            "order": 35,
            "type": "heading",
            "bbox": {
                "l": 268.8,
                "t": 231.6,
                "r": 276,
                "b": 222
            },
            "text": "3",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p244.36",
            "order": 36,
            "type": "text",
            "bbox": {
                "l": 321.6,
                "t": 231.36,
                "r": 555.6,
                "b": 163.92
            },
            "text": "A detailed study of the various research approaches in marketing. Both qualitative and quantitative research techniques are explored. Emphasis is placed on the steps involved in the research process and on designing and implementing research projects that allow marketers to make more effective decisions."
        },
        {
            "id": "p244.37",
            "order": 37,
            "type": "text",
            "bbox": {
                "l": 51.36,
                "t": 219.6,
                "r": 280.56,
                "b": 173.76
            },
            "text": "Prerequisites: ECO 312, MGT 301, and MKT 301. A study of the scope and applications of marketing research, research designs, sampling methods, data collection and analysis, and research report writing."
        },
        {
            "id": "p244.38",
            "order": 38,
            "type": "heading",
            "bbox": {
                "l": 51.84,
                "t": 164.16,
                "r": 187.2,
                "b": 153.12
            },
            "text": "MKT 440: Consumer Behavior",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p244.39",
            "order": 39,
            "type": "heading",
            "bbox": {
                "l": 268.56,
                "t": 163.68,
                "r": 275.52,
                "b": 153.84
            },
            "text": "3",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p244.40",
            "order": 40,
            "type": "text",
            "bbox": {
                "l": 51.36,
                "t": 152.64,
                "r": 287.52,
                "b": 95.76
            },
            "text": "Prerequisite: MGT 301 and MKT 301. A study of the factors determining consumers' behavior patterns, especially as affected by economics, psychology, social psychology, and cultural anthropology and of the implications of these factors for marketing strategies."
        },
        {
            "id": "p244.41",
            "order": 41,
            "type": "footer",
            "bbox": {
                "l": 237.12,
                "t": 83.52,
                "r": 374.16,
                "b": 60
            },
            "text": "KSU CATALOGUE, 2008-2009\n234",
            "attrs": {
                "block_label": "footer"
            }
        }
    ],
    "excluded_furniture": {
        "first": [],
        "last": []
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}