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            "text": "VALUE\nState-Led Initiatives",
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                    "text": "Increasingly, Kentuckians are questioning the value of higher education, despite numerous studies showing that college graduates earn higher salaries, enjoy better health and are much less likely to be unemployed or on public assistance. CPE is committed to increasing higher education's value proposition through public awareness and education efforts and other statewide activities."
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                    "text": "#KyHigherEdMatters: The statewide advocacy campaign continues through social media and other channels, despite the lack of dedicated funding. Staff are researching ways to expand this work and collaborate with campuses to promote a unified message.",
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                    "text": "Legislative Outreach: President Thompson and his leadership staff engaged in numerous conversations with the governor, executive branch staff, legislators, legislative staff and members of state and federal education organizations on issues affecting higher education in Kentucky. Additionally, CPE advised key legislators and staff throughout the budget development process, served as a key resource on several bills and provided testimony before and during the 2024 Regular Session of the Kentucky General Assembly.",
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                    "text": "Community Outreach: President Thompson and CPE leadership held numerous meetings and events throughout the state to advocate for the value of higher education. Audiences included statewide and local Chambers of Commerce, Toyota, Kentucky Hospital Association and Fort Campbell. This outreach is broadening the agency's reach and helping CPE secure additional funding opportunities.",
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                    "text": "Direct Marketing Outreach: CPE promoted its work through multiple avenues including news releases, op-eds and weekly infographics. CPE News now has nearly 10,000 unique subscribers, exceeding benchmark standards for government organizations. Additionally, CPE's news releases and infographics often are the catalyst for media stories and interviews.\ncomments and shares) greatly exceed the benchmarks for government and higher education outreach and engagement.",
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                    "text": "Weekly infographics: Each week, CPE distributes a #KYHigherEdMatters Infographic of the Week - which features CPE, state or national data related to higher education trends - to 4,000 email subscribers and almost 4,000 social media followers through CPE's channels. In addition, these graphics are distributed to President Thompson's social media accounts, broadening distribution to approximately 8,900 users.",
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