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            "text": "Section I – Demographic Analysis",
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            "text": "Ballard*King & Associates (B*K) has been contracted to complete a market assessment for Millcreek Township, PA for a recreation center feasibility study. The first step to complete this scope of work is to determine service areas for analysis and recreation/leisure activities."
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            "text": "B*K accesses demographic information from Environmental Systems Research Institute (ESRI) who utilizes 2020 Census data and their demographers for 2024-2029 projections. In addition to demographics, ESRI also provides data on housing, recreation, and entertainment spending and adult participation in activities. B*K also uses information produced by the National Sporting Goods Association (NSGA) to overlay onto the demographic profile to determine potential participation in various activities."
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            "text": "Service Areas:",
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            "text": "The information provided includes the basic demographics and data for the Primary and Secondary Service Areas with comparison data for the State of Pennsylvania and the United States. The Primary Service Area has been identified as Millcreek Township, with the Secondary Service Area being a significantly larger geographic area that is a modified 30-minute drive to the potential site (reduced into Erie and extended to the south and west)."
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            "text": "The Primary Service Area is defined as the distance people will travel on a regular basis (a minimum of once a week) to utilize recreation facilities. Use by individuals outside of this area will be much more limited and will focus more on special activities or events. The Secondary Service Area is more limited and focused more on special activities or events. This area can be defined as the distance that individuals will travel occasionally to use facilities and/or participate in programs."
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            "text": "Service areas can flex, or contract based upon a facility's proximity to major thoroughfares. Other factors impacting the use as it relates to driving distances are the presence of alternative service providers in the service area. Alternative service providers can influence participation, membership, daily admissions and the associated penetration rates for programs and services."
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            "text": "Service areas can vary in size with the types of components in the facility."
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            "text": "8|Page",
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