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            "text": "Demographic Summary",
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            "text": "The following summarizes the demographic characteristics of the service areas."
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                    "text": "The population within the Primary and Secondary Service Areas (53,671-138,817) is slightly more than what B*K typically recommends to support a recreation center. B*K typically looks for a population of greater than 50,000 within the Primary service area as a key indicator for demand and financial success.",
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                    "text": "The median age in the Primary Service Area is higher than the State and National numbers. The median age in the Secondary Service Area is lower than the Primary service area but above the State and National numbers. A lower median age points to young families with children, which are significant participants in recreation programs.",
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                    "text": "The Primary and Secondary service areas both have a lower percentage of households with children (25.9%-26.9%) than the state of Pennsylvania (27.5%) and are slightly below the national average of about 30%.",
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                    "text": "The Primary Service Area median household income of $72,584 is slightly higher than the Secondary area median household income of $66,067. This would indicate that the Secondary Service Area's financial impact may be relatively low. Both are lower than the State and National median levels of $77,169-$79,068. Income level is important when it comes to price point for programs and services, subsequently the cost recovery level of a facility. The income level suggests that pricing and membership structures will be important considerations to sustain the facility.",
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                    "text": "The Household Budget Expenditures and the Recreation Spending Potential are consistent with the median household income. The consistency is important for the financial performance of the future facility. It is also important to note, specific to recreation, that those dollars are currently being spent with other providers by Township residents.",
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                    "text": "The age distribution in the Primary Service Area is such that 18.3% is under the age of 18 and 37.4% is over the age of 55. Within the Secondary Service Area, 19.5% are under the age of 18 and 36.2% are over the age of 55. These are two age groups that will be significant users of recreation programs and services. Additionally, it is projected that the 55+ age categories are projected to increase substantially through 2028.",
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                    "text": "The tapestry segments in the service areas show a mixture of residents that support sports and active lifestyles with those that prefer in home leisure and entertainment options. Some are price conscious and careful shoppers, once again indicating that careful consideration should be given to pricing structures."
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                    "text": "The Recreation Spending Index in both Service Areas is significantly lower than the State level and the National level of 100.",
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            "text": "35 | Page",
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